On The Changes And Challenges Of Information Ecology In The Era Of Personalized Recommendation-from The Perspective Of Today's Headlines(Jinri Toutiao)

With the rapid development of mobile Internet, attention is constantly on the phone network migration, to accept the news channel is also transferred from the TV, the computer to the phone, mobile news client become mobile Internet users to accept the news of the main channel. On the other hand, the popularity of web2.0 technology, the dissemination of information on the Internet in an exponential trend growth, information overload has become increasingly prominent, need a new type of information dissemination tools to help users of information appears to reduce noise. Main personalized information recommended "Today's headlines" in this context is "born."In this paper, "personalized recommendation system technology", "Today's headlines", "information ecology" as a research object, first on the "Today's headlines," the development status and characteristics will be described, and then focus on personalized recommendation system technology as well as in "Today's headlines " the application made paper, then it focuses on the " today's headlines " how to use a new personalized recommendation system information technology-driven ecological evolution. Preliminary analysis of results, personalized recommendation system technology is the traditional form of information distribution deconstruction, thus promoting the efficient consumption of information, optimize the production of information, and the information itself in the form of diversification- personalized recommendation technology to promote the entire system ecological information changes.Personalized recommendation system technology, albeit too good to solve the problem of information overload, based on user preferences interests, improve the accuracy and efficiency of information distribution, but also the resulting new issues, including: consumption narrowed user information, since the prevalence of copyright media content production varies greatly, and information distribution platform may bring, and the corresponding solution ideas, with a view to the new information ecology Language of information producers, consumers, transmitters provide new ideas of development.