Research On Content Production Of Health Communication Short Video Based On Tik Tok

With the rapid development of short-video social media,Health Communication has a new space for development and provides new channels for audiences to search for health information.Short videos have gradually replaced the one-way communication in the traditional media era by disseminating thematically rich health information through various forms of expression.In this context,this paper selects the top 50 Tik Tok accounts in the health field with the help of Fei Gua data serving Tik Tok platform,analyzes the content production of Health Communication short videos,finds the problems in the production of Tik Tok Health Communication short videos,gives corresponding optimization strategies,and provides reference for other Health Communication short video producers.This paper conducts content production research on top 50 accounts in the health field through content analysis,case study and literature analysis.It is divided into five chapters.The first chapter is the introduction,which introduces the research background,research methods and research ideas.Chapter two defines the concept of Tik Tok Health Communication videos,analyzes the causes,and the development status.The third chapter analyzes the content production characteristics of Tik Tok Health Communication videos by analyzing their theme types,expression forms,composition elements and production mechanism.The fourth chapter analyzes the problems existing in the production of Tik Tok short video content of Health Communication.The fifth chapter gives the optimization strategy of Tik Tok Health Communication short video content production.Health Communication is an urgent issue that China must pay attention to at present,especially with the outbreak of COVID-19 in 2020,it is urgent to use the development of new media to spread health information.Short video for Health Communication development provides a new channel,Tik Tok Health Communication class short video producers need to optimize and improve according to the problems existing in short video content production,in the content production for account subject to precise positioning,build characteristic content,improve the identification of account,clear health needs of the audience and strengthen interaction,using a variety of table form to show accessible health knowledge,to produce high-quality Health Communication content and create a new situation of Health Communication.