Study On The Interactive Mechanism Between Local Sense Of Tourist Destination And Internet Communication Content

At the time of the comprehensive deepening of the reform of the national economy,the tourism industry keeps up with the trend of the reform of the national supply side.For this reason,Li Jinzao,former director of the National Tourism Administration,put forward a global tourism development strategy,advocating the integration of global resources,taking tourism as a dominant industry,and vigorously developing existing tourism resources at all levels of government to promote local economic development.The development of scenic spots relies on scientific tourism planning,but the planning paradigm is too mature and identical,which fails to let tourists experience the differences of tourism resources with different local characteristics.Accompanied by this,the problems also include the marketing and publicity problems of scenic spots.How to plan rationally and publicize effectively to highlight the local characteristics of scenic spots has become the direction of academic attention.Tourist place is not only a place to provide various services,but also a place to give people rich emotional experience.The theoretical connotation of the sense of locality includes the deep relationship between people and places.Based on the theory of the sense of locality,this study explores the interactive mechanism of the formation and spread of the sense of locality in the Internet era.Through the analysis of Baidu search engine and Baidu search index,this paper chooses 26 scenic spots of Hongyadong in Chongqing as a case study,and takes Hongyadong scenic spot in Chongqing as the main case study area.Through Octopus web crawler software,the dissemination content of case microblog is obtained as the research material of network dissemination content.Based on the empirical investigation of Hongyadong scenic area,a questionnaire about the content of local sense dimension is designed.The basic data were obtained through investigation.In the course of the research,the content of micro-blog is analyzed to form the preliminary qualitative research results,and then the framework of network communication content is constructed by statistical analysis.In the data analysis of questionnaire survey,the difference of local sense between local people and foreign tourists is obtained,and the frequency of words is counted for the content described by the relevant places,so as to get the perception impression of the local people in the case.After the research and analysis,the framework of local sense on network communication is formed,and the characteristics of network communication in the net red scenic area are analyzed,and the specific dimensions of the change of local sense in the net red scenic area are obtained.Comprehensive analysis shows that the sense of destination is helpful to the dissemination of network content and then to form a network red scenic spot,and the formation of the network red scenic spot has an impact on the sense of locality,which to a certain extent leads to the weakening of the sense of locality and the concentration of the sense of locality,thus making other local characteristics neglected under the halo effect of a certain trait or the network red label.The non-local factors that promote the network communication of scenic spots to form net red play an important role in the propaganda of scenic spots,but the propaganda of scenic spots through the concentrated propaganda of local sense,local additions and net red signs has two sides as mentioned above.