| Based on the big data and the cloud computing Internet environment,and relying on the update iteration of Internet technology and increasing demand of users for rich media information,the rapid-growth mobile Internet occupied the user market with absolute strong market share and ranks as "the fifth media".Media is a platform of transmitting and acquiring information.The emergence of mobile media platform has changed the way of people obtaining information,promoted the innovation of social ways.Traditional social models which based on voice and words such as letters,voice calls and text messages can no longer meet people's requirements for personalized pan-social.Therefore,it is particularly important to innovate the social way.The mobile app users are characterized by youthfulness.Such users are keen on pursuing apps with unique and innovative interactive mode and well-designed interface.Innovative mobile app interactive mode emerged and drove the diversified development of social ways.Being different from traditional social ways such as single texts,pictures,voices,etc.,makes apps easier to be exposed therefore highly sought after by users.Nowadays popular app types,such as live apps,short video apps and geographical location share apps all have a large number of young users.These mobile apps are mainly for social,including acquaintances social and strangers social.Mobile Internet itself with the portable,unique identity and other characteristics allows developers to more accurately obtain user information to provide users with a more precise way of customized interactive way.As the most direct embodiment of interactive way,the app interface determines the effect of user experience for the first time and is an important component of app and a key factor that affects the app's market share.Therefore,the study of interface design has become one of the core issues in the research of mobile apps.Vertical social is a segment social activity where a group of people who have the same or similar cognition or hobby gathering together to meet each other's social goals.Mobile Internet has driven the development of vertical social,as well as the emergence of user segmentation represented by pet social.For this user market,the author will design a pet-social-based mobile social app through the pre-user research and market research,and dig out pet lovers' requirements of the service content provided by social platforms during social activities,to determine the basic functional framework for the pet social app.The pet social app will mainly provide the basic social display function and add the function modules that specialize in pet's medical and beauty,step by step the author will carry out interactive design and visual design according to the basic process of Internet product development.This thesis takes mobile app as the main research object,explores the design process and design method of the social-oriented mobile app interface,takes designing a pet social APP as an example,hope to find a breakthrough on how to turn strangers social into acquaintances social via pet social.Based on the pet social APP design example,from the early market research.,data analysis,user research to product logic framework establishment,interactive design and the final presentation of the interface visual design,the author recorded this complete design process,and summarized basic design process and design methods of social-oriented mobile app interface design,providing a theoretical and practical reference for other social apps. |
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