Mobile Social Network Users Use Motivation And Behavior

With the development of mobile Internet, social networks are slowlytransferred to a mobile device up, more and more users find the portabilityadvantages of mobile devices, instead using the new social networking tools, withthe passage of time, the users habitschanged. Visit social networking through themobile terminal will become a new trend in the future, the traditional socialnetworks will also face more challenges. The development of a new era of mobilesocial network momentum unstoppable mobile social networking, and how toproperly treat this platform, the users motivation is what new features, its usebehavior, what kind of relationship between the two, this study the focus.Motivation and behavior to create a user model, data obtained throughquestionnaires, summed up the different needs of the user and the main motivationto use, further study of the relationship between the use of motivation and usagebehavior. Concluded that: the main motivation to use user information motivation,social motivation, entertainment motivation, convenience motivation, attributionaltruistic motives; user has a good attitude towards the use of and willingness to use;motivations can affect the use of user behavior, can also affect attitude andwillingness to use indirect affect behavior. Through further research, makerecommendations for the future development of the mobile social network:functional layout to be adjusted to meet the users needs; research users socialattributes, designed for different groups, the use of different platforms; clear brandpositioning, enhance brand image; seize opportunities, meet challenges.