Study Of Assessment System Of Academic WeChat Public Number Information Quality

Along with the increase of WeChat user and the continuous improvement of WeChat function,WeChat public number keeps developing.People starts to accept fragmental reading as a learning method or channel to obtain information.Academic WeChat public number sends information to the users who are interested in academy through the platform.The paper has a study on the assessment system of academic WeChat public number information quality from the aspect of academic WeChat public number administrator,so the information service quality would be improved,and the academic We Chat public number impact could be enlarged to gain more users' attention.Based on the study of previous assessment of academic information quality,the paper suggests assessment index of the information quality in the academic WeChat public number combined with function and character of academic WeChat public number.Then,there would be further selection of these indexes according to the interview of experienced users and experts of academic WeChat public number administrators.Hence,only three grade-one and fifteen grade-two indexes are found out.Then,there would be a reasonable academic WeChat public number information quality assessment indexes system formed with these indexes.As to the weighting issues of all indexes mentioned by the system,the paper would confirm with analytic hierarchy process.Design importance scale according to indexes.Investigate the sensing of all indexes of the administrators and the experienced users.Confirm the relative importance of each index according to the questionnaire that the sensing and using situation of administrators of public number,higher college teachers and postgraduate student to form judgement matrix for comparison between every two indexes and to calculate the weighing of each index;besides,the average index system of academic WeChat public number information quality.Through the building-up of academic WeChat public number information quality assessment indexes system and the weighing confirmation,the indexes relationship is shown as below:Releasing information in the grade-one index is the most important and the second one is information source and information handling.Information release means that the administrators would send the information to customer end,including sending method,information display and integration function of public number and so on.The index thinks highly of the comment of user experience.User experience is also important aspects of information quality assessment.Information source and information handling are preparation for administrators before expressing information.These two assessment indexes are two important roles to the assessment of academic WeChat public number information quality.The grade-two indexes under information sources,timelessness is the most important and the second one is authority of source.The last two things are territoriality and objectivity of opinions.Timelessness means that information is effective and timely.Authority of source means that the source of information is authoritative.These two indexes ensure the timelessness and correctness of information and they could balance the information quality to a great extent.Among all grade-two indexes of information handling,objectivity is the most important and the next two things are integrity of original information and its transparency and logicality.The last one is interface simplicity and view beauty.Objectivity means that administrators should try to be objective when describing information and they should try to avoid subjective tone and ambiguity of the sentence to affect users to get correct information.Integrity of information means that administrators should promise the completeness of original information when handling the information.Transparency of information means to mark the source of information and to explain the reference material.Among the all grade-two indexes of information releasing,the weighing of findability is the highest and the next two indexes are innovation and directional recommendation.The final two indexes are correlation and interactivity index.Historical lookup is important function of We Chat public number.New users could find previous information with the function and it could also help users to find what they want to read.There are two types of historical lookup.The one is to list historical information charts directly and another one is to provide a key word searching frame for users to have a search.It is an important index to show user experience.Based on WeChat public number information quality assessment indexes system,"Tu Qing Fan Er",one academic WeChat public number,is used to do empirical analysis.Some feasible suggestions could be put forward according to empirical results:Firstly,think highly of user experience.Set historical lookup function in the public number,so users could find historical information.Interact with users positively and listen to their suggestion to add adhesiveness of users.Secondly,the timelessness and authority should be focused in information selection.Only timeless and effective information could be valuable,and it could have impact on users.The authorized information could keep the correctness of information,so users could have a sense of trust.Thirdly,in the aspect of information handling,the integrity of original information and its transparency as well as objectiveness should be focused.Keeping the integrity of original information and objectiveness could avoid the fact that user would have misunderstood to academy caused by ambiguity.Information transparency is to be convenient for user to trace the source and to strengthen the protection of intellectual property right.