Research On Operation Strategy Of Douban Book Ranking

In recent years,to the construction of learning and put forward many voice,with the voice,the media has developed many businessmen to book list this mechanism,to proceed with the recommendation of books in order to achieve the purpose of to combine reading and earnings.In this context,this paper mainly analyzes the operation mechanism of Douban book ranking.Using the in-depth analysis of the article,to achieve the objectives can be divided into the following: first,to understand the mechanism of book list operation: second,by analyzing the predominance of Douban book list than other book list;Thirdly,the current challenges and countermeasures of Douban book list are considered in detail.This paper mainly includes the introduction,the development of Douban books,the advantages of Douban book list,the challenges faced by Douban book list,and Suggestions for future development.This paper mainly adopts the literature research analysis method: based on the literature of the book ranking,and summarizes the research income of the integrated data;Comparative analysis: by comparing the ranking of Douban books and Dangdang and Guangming books,we found the advantages and disadvantages of the list.The advantages of Douban book list are niche audiences.Free book label classification;Social reviews;Personalized recommendation for users;Clean and concise website page and so on.However,the lack of the list of Douban books has the credibility problem caused by "book trust";Single profit model;Web traffic can't create economic value;Information cocoons cause problems such as convergence psychology.This paper proposes several countermeasures to solve the problems and challenges of Douban: to avoid the phenomenon of information cocoons;To achieve balance in literature and art and commercialization;Cultivate gatekeepers;Use the long tail theory to maintain the characteristics of Douban.Number of books on the list of the study have certain but specific research on Douban books list still few and far between,so in this field and for the future research has certain antecedence has certain contribution to the literature.