The Study On Effect Of The Title Rhetoric Of The Paper Wechat Offical

In the new media period,the news headlines are the main bridge to connect the audience and the news content.Their quality directly determines the click rate and reading quantity and then also influence the media's communication and influence power.This paper takes the new form of network carrier,WeChat Subscription,as a research object,and selects the WeChat Subscription of the Surging News to carry out specific analysis and research,and then analyzes and summarizes the rhetorical style,expression effect,and its effect of rhetorical communication,existing problems and their causes of the news headlines of this WeChat Subscription.Finally,I will put forward some optimization suggestions for enhancing its rhetoric communication effect.In this paper,use the text analysis,the 511 of the "the news WeChat public number" in the sample space,to analyze it in terms of six rhetorical methods: analogy,questioning,alarming,dual,parody and metonymy.it's mostly rhetorical in terms of language,it attracts attention to the subject,it leads to the value of the news,it's about the value of the news,it's the expression of emotion and it's so easy for the Internet to accept it.Through questionnaire survey and data analysis,it is found that appropriate use of rhetoric can enhance the arrival rate and dissemination of news headlines,but blind use will hinder the dissemination.In the investigation of the attitude of the audience of the news title of the public account of the Paper WeChat,the use of rhetoric can realize the concise and clear news title,attract the attention of the audience and the easy acceptance of the advantages of dissemination.However,there are also the problems of inconsistency,exaggeration and rigid tone of identity caused by excessive rendering.In-depth analysis of its reasons is mainly as the nature of mainstream media constraints,network competition in the environment to blindly cater to the audience and poor language literacy of editors.For this reason,the author believes that the public account of the Paper WeChat should be based on its identity to find the correct platform positioning,constantly dig into its own characteristics and adhere to the journalism and professionalism of the media;In the application of rhetoric methods,attention is paid to the contact with the content,the flexible use of rhetoric to skillfully lead to network language,and the rich use of rhetoric methods to bring the audience to the reading aesthetics.