The Study Of Hebei Daily Official We Chat Public Accounts

Represented by the network, a series of changes to the guideline of big data already in the areas of media initiative, especially the traditional print media is in it is unable to avoid, as the important position of the party and the state propaganda and ideological work, party newspaper, how should a similar WeChat public issue of the success of the emerging media platform operation and find a successful way is imminent.Taking Hebei provincial party newspaper in Hebei daily official WeChat public accounts as the research object, firstly analyzes the Hebei daily official WeChat development situation of the public accounts, detailed analysis of the general situation of domestic micro the party newspaper, and the "Hebei daily" WeChat public account development made objective longitudinal division, find We Chat public account of the development of the main rule, and on the basis of division and has chosen the sample reference range. Secondly, the author through to the public, pushed by the news samples for sample analysis and the quantitative research, content in push, push, push time, frequency of the system data analysis, summarizes its push content features, language features, push the time characteristics, the main function characteristics of the main characteristics of several aspects. Finally, on the basis of the above quantitative analysis, according to research data discovery "Hebei daily" WeChat public problems, and puts forward the corresponding solution strategy, trying to give domestic provincial party newspaper We Chat provides positive reference platform development, to the traditional print some enlightenment to walk road of the new media.