Research On The Dissemination Effect Of Articles Recommended By Guokr WeChat Subscription

Bacon,the earliest ancestors of modern experimental science ever said by that the power of knowledge depends not only on its own value,but also on if is can be spreaded and the depth and breadth of its dissemination.With the ever-changing means of communication,science,as an important part of knowledge,is also being influenced by the media.In the current era of media convergence,science dissemination has the characteristics of interactivity,immediacy,individuation,and communalization.The study of the scientific dissemination content of push articles of WeChat and analyze of the impact of the characteristics of the push articles on the effectiveness of dissemination has great significant meaning on Chinese science dissemination undertaking.In this paper,we use the WeChat public platform as the research object,and have selected the push articles for August,September,October,and November of 2017,a total of 641 articles.As a research sample of the thesis,we explore the media significance of the tweets(prominence,attention,valence),the form of push notification(time,the type of the article,the form of title,the way of presenting the information)and the content of tweets(scientific topic,the main axis of the article,the main source of the message,the core object and whether the originality,the serviceability)etc.have the impact on the dissemination effect.This paper uses methods of SPSS chi-square analysis and single factor analysis of variance,in order to be able enrich the theoretical research of WeChat science dissemination field to a certain extent.The research found that the media significance of the tweets(prominence,attention,valence),the form of push notification(time,the type of the article,the form of title,the way of presenting the information)and the content of tweets(scientific topic,the main axis of the article,the main source of the message,the core object and whether the originality,the serviceability)etc.will all affect the propagation effect of WeChat public tweets in different degrees.