| The popularity of the mobile Internet has changed the way people use information.The WeChat public platform has become an influential platform.Obtaining news and information through the WeChat public account has become the first choice for WeChat users.This also places higher demands on the dissemination of the News WeChat public number.How to adapt to the characteristics of the WeChat public platform and maximize the effect of news dissemination becomes a must Considerations.Thanks to its huge user advantage,WeChat has also become an important front for many traditional media for media integration and new media transformation.Therefore,WeChat has high practicality and research value.According to the survey,there is still room for improvement in the use and satisfaction of users of the news WeChat public account.Data shows that 27.8% of users receive news through the WeChat public account,and 47.27% of users are relatively satisfied with the current news group public number.47.77 % The user WeChat public platform has a strong willingness to interact.During the Mid-Autumn National Day and the 19 th National Congress in October 2017,the CCTV News WeChat account number pushed 233 articles,but it differed in news feed frequency,push content,section settings,user interaction,and originality.Degree problem.From this,we can see that the CCTV News WeChat public number as a news category public number also needs to win users,arrange push frequencies,push quality news content,create unique sections,encourage users to participate in interactive feedback,and increase original content.The five aspects of elaboration of news production formats are further enhanced.Only in this way can we better achieve the effect of news dissemination and provide reference for the dissemination of other news public names,and then provide useful advice for the use of WeChat platforms for news dissemination by traditional media. |
PDF Full Text Request