Study On Family-education Converging Media Program

In the converging media age,the emergence of mobile communication platforms such as mobile station and WeChat public platform has broken the production model and concept of traditional radio program in many aspects,it changes the content design,user reception,broadcast platform,the function of the host,and target audience and so on.Broadcast on converging media arises at this historic moment.And programs covering topics like family-education are booming on the Himalayan FM,litchi FM,and WeChat public platform,including “China education”,“the voice of reason”,“super parenting”,“golden speech tutoring”,etc,which are all with tens of millions of views.In particular,“KaiShu story” has became a big brand,extending its coverage from public platform to mobile station and proprietary APP,which has already secured 156 million + B round financing and achieved revenue of more than $200 million in 2017.The productions of family-education programs take on a variety of forms,such as graphics,audio,video,etc,reflecting a mix of traditional socialization and service class' characteristics,also emphasizing on parent-child interaction,and characteristics of new internet shows.The characteristics of media broadcast and user behavior of family-education programs result in different designs in parent-child features,user viscosity,participation enthusiasm,graphical preference,etc.than other programs.Although Family-education programs developed rapidly and new programs emerge fast,but it also has problems like undiversified content,similarity in operating distribution,and monotonous design.Through combining research,author discovered that there is still a big gap between academic research and the demand for family-education converging media broadcast and the industry's ongoing innovation practice,and it has not paid enough attention to academy.The first part of the study makes a general arrangement on the background,purpose,thoughts and methods,and related academic research,for providing theoretical basis of the following discussion.In the second part,the family-education media broadcasting program is defined in terms of academic definition,and the overall development of the industry is sorted out,and the four new features of these programs are summarized.In the third part,analyzes the“A good time of tutoring”from different angles and levels,then tells the specific link design through the conception.The fourth part,give some enlightenment to the family education media broadcasting program according to the analysis,then expounding the shortages of the work and the future development trend of the program.This paper considers that the development of family-education converging media broadcast program giving users more parent free choices,more interactions.So that the viewers can get involved in producing then come up with the brand closed-loop ecological mode further.Also enrich the user's life,making the parents to attention more that accompany children to grow up is very necessary,and facilitating to become a good parent-child relationship.