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Research On Color Applications In Chinese Talk Show

Posted on:2019-09-17Degree:MasterType:Thesis
Country:ChinaCandidate:Y C GuFull Text:PDF
GTID:2428330545954068Subject:Design
Abstract/Summary:PDF Full Text Request
Successful television shows,like a fit-fitting new garment,emphasize the personality of the program and establish a positive audience recognition and recognition of the program.Nowadays,the concept of TV program package covers the fields of program production and advertisement media promotion.More and more TV programs regard the packaging design of program visual elements as the most important program production,and the most direct and effective visual elements Quick cognitive elements is color.Writing in this essay is based on the prosperous development of cultural and entertainment TV programs.The article presents the visual effects of the talk show as the basic research object.By comprehensively analyzing and analyzing the visual elements of the color,it provides an innovative design concept and an effective development path of keeping pace with the times for the color research field of the domestic talk show.Through the theory of color based on the type of talk show as the theoretical basis for the color arrangement of the program,the interactive relationship between the law of color application and the talk show is demonstrated and how the application of color plays an enhanced visual and sublimation role to the talk show Theme,the role of brand building in all aspects of exploration and innovation.Through the integration of the successful examples of the color configuration of the emerging talk show in China,it integrates functions of visual attraction,psychological guidance and brand recognition of program color,and deeply explores the characteristics of color and warmth,cultural symbolism and the characteristics of the times respectively.And explains the energy efficiency of establishing and disseminating the brand culture label of color program application in order to fully demonstrate the catalytic effect of color application on the current Chinese talk show development and growth.The latter part of the article makes concrete suggestions and solutions for the application of the talk show color,and makes the scalability analysis of other visual elements that constitute the program screen,and puts forward innovative suggestions in this field.Through the study of this topic,the purpose of this study is to illustrate the rational application of color application and talk show,and strive to achieve the goal of academic theory to guide the design process so that color applied research theory can better serve the TV packaging market.
Keywords/Search Tags:Color application, talk show, program theme, brand cultur
PDF Full Text Request
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