Rethinking The Cultural Communication Under The Operation Of Online Variety As An Example Of "The Rap Of China"

In the summer of 2017,"The Hip-Hop Tide" raised by "The Rap of China".Half year later,the scandal of Pg One,one of the double champions of "The Rap of China",led to hip-hop culture restrictions.Researchers will analyze the "immediately hot" but"hurriedly cool" hip-hop feast from the following two aspects and reflect on the reasons behind this phenomenon.On the one hand,the researcher will start from the online variety show "The Rap of China".AGAInst this phenomenon,researchers will watch 12 episodes of "The Rap of China" and combine existing literature data,using text analysis and participatory observation to analyze and interpret the internal text of images.At the same time,qualitative and quantitative content analysis methods are used to make simple classification and frequency statistics of the cultural connotations contained in the visual images of "The Rap of China" program.And it will be interpreted and analyzed by placing it under the general context of popular culture and business development.Therefore,it was found that the success factor about "The Hip-Hop Tide",which was quickly launched by "The Rap of China".And the researcher hope to reveal the commercial nature of China's hip-hop as a draft's essence and entertainment product,and discover the contradictory relationship between it and the spread of hip-hop culture.On the other hand,the researchers started from the environment of chinese online variety shows and analyzed the causes of hip-hop culture restrictions,revealing the reason why this hip-hop feast was "hurriedly cooled",then made a reflection on the special culture communication in the form of online variety entertainment.This study is divided into four chapters.The first chapter section explains the background,purpose and significance.The second chapter study and analyze the relevant document,and defines related concepts.The third chapter introduces the methods of research.The fourth chapter mainly analyzes the reasons for "The Hip-Hop Tide"and the contradiction between the operation of variety show and hip-hop culture from the three aspects of commerciality,commercial,hip-hop cultural content selection and the nature of variety shows.The fifth chapter analyzes the reasons of the"quick cooling" of hip-hop culture restrictions and explains the rationality and necessity of network integration supervision for social and cultural communication from the following aspects:the environment of chinese online variety shows,the inadequacy of hip-hop culture in China,the social characteristics of the Internet age,and the influence of public opinion on public figures.The sixth chapter concludes by summarizing the previous article and reflecting on this cultural variety phenomenon.