Technology Communication Research About Zhihu

Internet platform is a new form of online technology communication.Under the background of mobile Internet technology development,it is also an important tool for promoting the spread of science and technology.With the increasing attention of the Chinese government to the development of science and technology and the growing demand for scientific knowledge,the online knowledge Q&A platform plays an increasingly important role in promoting the dissemination of scientific knowledge.As the most large-scale,most functional and most stable Internet technology knowledge quiz platform in China,Zhihu attracted much attention from academia,industry and popular science enthusiasts in recent years.Zhihu achieved a great achievement under the background of Web2.0 Internet technology today.On the one hand,it has benefited from its continuous application of new media technology to improve the form and way of the dissemination of scientific knowledge.On the other hand,its focus on building the community atmosphere and paying attention to the quality of content also ensured the professionalism of the platform content.This paper,based on the clue of the development of Zhihu,focus on the topic selection,form,content,audience and effect of science and technology communication in the development process of Zhihu.The characteristics of the topic selection are: close to the latest technology events and increasing international technology topics.In content,Zhihu pay more attention to scientific topics.In the form of communication,Zhihu has the characteristics of diversification and multimedia,and has created a new mode of knowledge payment.The audience of Zhihu is composed of the general user audience,opinion leaders,audience and institutional account audienc e.In the process of disseminating science and technology knowledge,the number of audience is increasing.With the continuous development of Zhihu,the authenticity and professionalism of the platform content,the continuous loss of elite users and a series of problems are also followed,which has caused a negative impact on the communication effect of the knowledge of science and technology.In view of the problems faced by the development of knowledge,this paper puts forward strategies to optimize content operation,perfect incentive system and set boundaries of speech.Giving full play to the unique advantages of Zhihu in the field of science and technology communication.The Internet technology communication in China can learn from the successful experience of Zhihu,guide the marketing and industrialization of science and technology communication,give full play to the advantages of new media and technology in the dissemination of science and technology,improve the scientific literacy of the communication personnel,and explore how to use the new media to market the new media in the age of Internet.Indust rialization is the way of sustainable development of science and technology communication.