A Study On The Publishing Behavior Of The Internet Celebrity Author

With the development of modern society,the speed of development of the network is relatively fast.The development of China's internet celebrity has entered a new stage.The Internet Celebrity Author is a new author group of the development of the internet celebrity.As a new author group,the internet celebrity author also has some problems during the development process.According to two perspectives publishing methods of online publishing and off-line publishing,this paper analyzes some problems existing in the publishing behavior of internet celebrity author by using literature research,comparative analysis and interdisciplinary research methods.It also uses attention economy,Bourdieu's Theory of Cultural Capital,SWOT analysis and other theories to study the connotation of the internet celebrity author's research,the development process,the formation factor,and the development status of the author's publishing behavior,and finally put forward the optimization strategy of the internet celebrity author's publishing behavior.The starting point of this research is to sort out the definition and development of the internet celebrity author.The internet celebrity author,as the content of the producers in the publishing industry chain,is developing under the continuous development of the internet celebrity economy.However,there are few studies on the internet celebrity author.There are not unified definition of the concept,the origin and the development of the internet celebrity author.The internet celebrity author's development isn't perfect and it does not form a certain development system.On the basis of existing development,this paper defines the concept of internet celebrity author and presents the concept,the origin,development process and forming factors of the internet celebrity author.Moreover,this paper will summary the general situation of development for studying the internet celebrity author.Based on the basic concept and development course of the internet celebrity author,this paper analyzes the current situation of the author.Firstly,from the perspective of publishing methods,this paper analyses the publishing behavior characteristics between the online publishing and off-line publishing.Secondly,the paper analyses the profit earning ways between the online publishing and off-line publishing.All of this analyses is doing for the foundation of the further study.This thesis analyzes the advantages,disadvantages,opportunities and challenges of the author's publishing behavior by using SWOT analysis method and finds out the disadvantages and challenges in the publishing behavior of the internet celebrity author.Through the inferiority and challenge in the publishing behavior,the paper provides a reference for the better development of the author's publishing behavior.In this paper,the author summarizes and prospects the research on the publishing behavior of the internet celebrity author.In this paper,the author summarizes and prospects the research on the publishing behavior of the internet celebrity author.This thesis also summarizes the research contents and results of this paper,prospects the future development of this paper and the future development trend of the internet celebrity author.