Study On The Scheme Design Of Asset Securitization Products Of Guangzhou Hengda Taobao Football Club

Football,as the world's largest sport,has made rapid development in China in recent years with the involvement of more and more heavyweight investors.The Chinese Super League team has achieved unprecedented success in winning the Asian Championship twice in five years.In addition,the Chinese Super League ranks absolutely first in Asia in terms of audience,broadcasting rights,transfer fees and players' salaries.However,due to the lack of effective market mechanism,vicious competition among teams and imperfect financial market in China,most football clubs can not make profits and can only rely solely on the financial support of their parent company.In the long run,it is not conducive to the healthy competition and development of football industry in China.Therefore,it is necessary to solve the problem of single financing channel for clubs.Question.Before proceeding with the design of product scheme,the paper first carries out a market background analysis to understand the current macro-environment faced by the design products in the issuance of this scheme,combs the domestic and foreign literature on the application of asset securitization in the field of football,and provides theoretical basis and experience for the follow-up design concept.Secondly,make a market demand analysis of the financial products designed in this scheme,including target customer profile,target customer financing necessity analysis,feasibility analysis and product market demand analysis.Next is the core chapter of this paper,which designs the scheme concretely.The main links are the analysis of basic assets,the construction of SPV and risk isolation,pricing analysis,credit enhancement,product trading structureand cash flow collection and distribution.After the product design is completed,the advantages and risks of the product are analyzed,and the advantages of the product and the traditional financing channels as well as the risks that may be faced after the product issuance are clarified.Finally,product follow-up management,including product promotion strategy,product establishment and termination of liquidation matters.