Study On The Enlightenment Of “Micro-blog, Wechat, Application” Of Mainstream Mediato To The Propaganda And Ideological Work In Colleges And Universities

The propaganda and ideological work in Colleges and universities just like other work shoulder the heavy responsibility of teaching and educating people.With the development of Internet and the wide application of new media technology,the environment and pattern of network communication have changed greatly in China.This is not only an opportunity but also a challenge for the propaganda and ideological and political education work of colleges and universities in the new era.The propaganda and ideological work in Colleges and universities has both generality and particularity.Mainstream media is an important channel for propaganda and ideological work.In recent years,the mainstream media have actively enhanced their propaganda effect through the new network media,and their ways and methods have a strong reference significance for the propaganda and ideological work in Colleges and universities.This paper chooses the “Micro-blog,Wechat,Application” of People's Daily as a study case.Emphasis its practice of using new media technology to publicize ideological work during the Nineteenth National Congress of the CPC.People's Daily is the organ of the Central Committee of the Communist Party of China.It makes full use of the advantages of new media,such as “Micro-blog,Wechat,Application”,in propaganda and ideological work in the new era.And plays a mainstay role in positive propaganda and public opinion guidance.People's Daily practice is also a typical representative of the same type of mainstream media in China,so it has great research value.The practice of “Micro-blog,Wechat,Application” of People's Daily is also a typical representative of the same type of mainstream media in China,so it has great research value.This paper makes an analysis of the development course,current situation and characteristics of the mainstream media's “Micro-blog,Wechat,Application”.Generalize the innovative practice of the “Micro-blog,Wechat,Application” of the mainstream media in a general way.Summarize the advantages of the current mainstream media in propaganda and ideological work and existing problems.It can be used as a reference for colleges and universities to strengthen propaganda and ideological work by using new media in the new era.The ideological education of young students is one of their duties and missions in Colleges and universities.Using new media technology to education young students in ideological and political is also an innovative attempt.Colleges and Universities should actively make use of the new achievements of information technology to strengthen the means of communication and innovate the way of discourse.Use the new mode of communication such as “Micro-blog,Wechat,Application” to educated students in guiding the thought and life style.To enhance the effectiveness and pertinence of ideological and political education in Colleges and universities.Undertake the responsibility and mission to cultivate new people who can take on the great task of rejuvenation of the Chinese nation in the new era.