Research On The Development Path Of Sports And Leisure Industry In Wenzhou

At present,building a strong sports country and promoting the rapid development of sports and leisure industry is an important way to promote reform and opening up and accelerate economic transformation.Under the guidance of the State Council's Policy of "Some Opinions on Speeding up the Development of Sports Industry and Promoting Sports Consumption" in 2014,Zhejiang and Wenzhou municipalities successively issued policies and measures to promote the development of sports leisure industry.Wenzhou has abundant natural resources for the development of sports and leisure industry,as well as sufficient private capital and market vitality.Encouraged by the state policy,Wenzhou sports and leisure industry has been growing rapidly,but there are still many problems.This paper uses the methods of literature,questionnaire,interview and field survey to conduct in-depth investigation and Research on enterprises in Wenzhou.Firstly,the paper defines the sport leisure industry and holds that all products and services related to sport leisure activities produced and managed by enterprises and social organizations,including the process of managing products and services and the total benefits generated;secondly,this paper applies the theory of sport industry organization,sport industry structure and sport leisure industry development to analyze Wenzhou sport leisure industry.Based on the existing industry foundation,this paper summarizes and refines the characteristics and development trend of sports and leisure industry in Wenzhou,points out and analyses the existing problems of sports and leisure industry in Wenzhou,and puts forward the development path strategy of sports and leisure industry in Wenzhou combining with the theoretical model of sports and leisure industry development in Wenzhou.The main conclusions of this paper are as follows:(1)The existing foundation of sports and leisure industry in Wenzhou: the emergence of new forms of sports and leisure industry;the diversified development of sports and leisure events;the strong atmosphere of sports and leisure fitness;the increase of outdoor sports activities year by year,the gradual improvement of quality;and the initial formation of a characteristic pattern of sports,culture and Tourism integration.(2)The characteristics of sports and leisure industry in Wenzhou: private capital leads the sports and leisure industry market;small and medium-sized sports and leisure enterprises are the main body;sports and leisure consumption market is active;sports and leisure industry mode of mixed operation of various industries.(3)The existing problems of sports and leisure industry in Wenzhou: lack of deep integration between sports and leisure industry and other industries;lack of large-scale project investment to drive the sports and leisure industry;lack of innovation ability in sports and leisure events;lack of new momentum in the transformation and upgrading of sports and leisure industry.(4)The development path choice of sports and leisure industry in Wenzhou City: formulating corresponding preferential policies to encourage enterprises to participate actively;focusing on building multi-industry development integration platform to promote integration and linkage development;improving investment and financing environment to build a diversified investment and construction mechanism;building industrial development advantages to promote coordinated and balanced development;improving infrastructure to meet the diversified fitness needs of the public.