The Narrative Study Of Football News On The Zhiboba Website-Take The 2018 World Cup As An Example

Zhiboba has a large number of users and is one of the most influential online sports news platforms in China.Studying online news narratives not only helps to adjust the narrative strategy from the text of the report,but also provides a narrative reference for the field of artificial intelligence,robot writing,and big data analysis.This analysis takes the Zhiboba news report of the 2018 Russian World Cup football as an analysis sample,using literature research methods,text analysis methods,case analysis methods,data analysis methods and other research methods,from narrator,narrative perspective,value orientation,narrative rhetoric,and so on to1 analyse of the structure and characteristics of Zhiboba football football news narrative.The study found that the expression of Zhiboba football narrators is characterized by participation,diversity and clustering;the outer focus and internal focus of the report are mainly used,and the mixed perspective is less used;in terms of narrative value orientation,men have absolute discourse right,pay attention to individual heroic narrative,and also mix metaphors of non-sports discourse;in terms of narrative structure,structural interrelation,textual infiltration and stylistic interpenetration make the report more readable;in terms of narrative features,"fragmentation" ? "honeycomb" and "entertainment" narratives are well adapted to the needs of online news reporting.In general,the Zhiboba football news report has formed certain standards and specifications in the narrative.The highlights include the narration of multiple views of the narrator,the cross presentation of different narrative perspectives,and the combination of various rhetorical devices.The value of the theme,the depth of the content,and the richness of the rhetorical techniques are insufficient.However,there is insufficient expression on the value of the theme,the profoundness of the content,and the richness of the rhetorical techniques.There are problems such as low level of news construction,insufficient design of the narrative context,and a single narrative perspective.Based on the principle of news narratology and the narrative characteristics of new media news,this study proposes strategies and suggestions for improving the narrative of Zhiboba football news.