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An Research Of The Citizens' Attitudes Toward Participating The Mass Sports Event

Posted on:2020-05-29Degree:MasterType:Thesis
Country:ChinaCandidate:L ChangFull Text:PDF
GTID:2417330572486346Subject:Operation of sporting events
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In 2015,Shanghai plans to build the Capital of Sports Events.A strong sports culture atmosphere gradually spread throughout the city.Especially in recent years,mass sports have flourished.There are many wonderful mass sports events being held.However,there are countless mass sports events that are being of varying quality.As participants and experiencers of the event,the attitude of the citizens to participate in mass sports events is an important manifestation of the effectiveness of the event.And it will have a positive impact on the construction of the Capital of Sports Events.Therefore,understanding the motives of the public participation,analyzing the attitudes and characteristics of the citizens participating in mass sports events,and grasping the public's cognition of the current situation of the sports events,aiming at cultivating the positive attitude of the citizens and guiding the citizens to actively cognitive and participate.Mass sports events create a strong sports culture atmosphere and lay the foundation for the early completion of the the Capital of Shanghai Sports Events..Using the methods of literature,questionnaire,expert interview and mathematical statistics to study the attitude of citizens towards participating in mass sports events.this paper takes the participating citizens of the 2018 Shanghai Amateur Games as the research object.And distributes 400 questionnaires,recovers 374 questionnaires effectively.Using factor analysis,describing statistics,analysis of variance and other methods to sort out the data.The following are results:In general,the results of citizens' participation in mass sports events are relatively high.In the impression of participation,the citizens' attitude score is the highest and concentrated.Among them,the approval result of parking convenience for vehicles is the lowest,and the standard deviation is the highest.In the mood of participation,the citizens have the lowest average score for challenge themselves,and the evaluation results of other items are relatively high.In the received of participation,the average score of the results is lower than the first two aspects,and the results are more scattered.Among them,the citizens have the highest degree of dispersion and the lowest consistency in the result of companions and friends through the events.In the behavior of participation,the citizens have the lowest score and the highest degree of dispersion.Among them,the results of the numbers of participating this event have the lowest average result,and the standard deviation is the largest;the average value of the items that are willing to participate in the next event and recommend others to participate the event is higher.Based on the above results,the following conclusions are drawn.1.The comprehensive evaluation of the attitude of citizens participating in Shanghai mass sports events is more active.In addition,relevant recommendations were made based on the above results.2.There is no significant difference in gender in the attitude of participation,and the difference in occupation is small.3.The attitude of citizens participating in Shanghai's mass sportsevents is characterized by diversity and compositional imbalances.There are significant differences in age and sports in terms of both thesense of participation and the behavior of the competition;there is asignificant difference in the degree of education in the impression.In addition,based on the above results,relevant suggestions are put forward.This includes strengthening the promotion of the event,enriching the content of the event and guiding the public to participate.
Keywords/Search Tags:sports attitude, participating attitude, the mass sports event, the ABC Model of the Attitude, participating behavior tendency
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