Mass Sports Information Content Classification And Its Impact On Sports Attitude Of College Students In Guizhou Province

Today, media and sports in conjunction intensified, has been completely penetrated into contemporary college students leaning and life, for their sport attitude and motion behavior had a tremendous impact. Therefore, the study of mass media sports information content classification and its impact on college students’ sports attitude has a certain significance. However, up to the present, there are few researches about the topic published. To know and to realize the impact of the college students contact mass media sports information’s present situation, and sports information for college students’sports attitude. On the other hand, to improve and to provide some suggestions of development of college students and mass media. On the basis of studying many relevant documents and consulting a lot of experts, the questionnaire survey is the main method through the 610 college students of 6 universities in GUIZHOU Province. According to survey results compiled [Mass Media Sports Information Content Classification Scale 3. Using empirical research method to analyze the correlation between the mass media sports information and college students’sports attitude in Guizhou Province, initially revealed the impact of sports information on college students’ sports attitude in Guizhou Province, the main conclusions are as follows:(1) Sports attitude of college students in Guizhou Province are general performed better. Target attitude, emotional experience, habits, behavioral attitude, behavioral cognitive, behavioral intention six areas were higher than the theoretical value; boys’ sports attitude is better than the girls; four grades of college students’ sports attitude, on the whole, performance is relatively stable, there is no significant difference.(2) The proportion of college students in Guizhou Province are usually contact sports information through television, Internet, mobile phones higher than that of newspapers, magazines, radio significantly.Between boys and girls in the case of contact sports information through magazines exhibit large differences, girls tend to be more willing than boys to contact sports information through magazines.(3) According to survey results compiled [Mass Media Sports Information Content Classification Scale], divided into news, education, entertainment, service four dimensions. Upon examination has good reliability and validity, consistent measurement standards.(4) Using multiple regression method to analyze the correlativity between the four dimensions of mass media sports information and college students’ sports attitude in Guizhou Province, by hypothesis test proved positive relationship and the degree of influence between them.