Research On The Development Strategy Of Domestic NBA Games Network Broadcasting

With Web 2.0 as the basis feature,the era of new media has begun to replace Internet instrumentalization with thematization.As a result,media will gradually become the leading force for innovation during this period.As a medium to transport information,media has been transformed into a value carrier which influences and realizes consumption and production.Under the background of media integration,the forms of media varied and the live webcast of sport events is a new type of media which meets the needs of era development.Therefore,it is of great practical significance to explore the communication of online sports live broadcasting,as well as to analyze the opportunities and problems that media platforms deal with.This thesis uses literature analysis methods,the SWOT analysis method,qualitative analysis method,together with other research methods to conduct research on NBA online live broadcasting.More specifically,the SWOT analysis is used to analyze the advantages and disadvantages of domestic online NBA games online broadcasting,as well as the opportunities and threats that exist;the correlation analysis method is used to analyze the impact of audiences and platform development,and through this the development strategy of domestic NBA games online broadcasting platform is proposed.This thesis makes analysis of the current research status and analyzes the development of domestic NBA games online broadcasting.Through profound researches,this thesis intends to state that technological innovation and the audiences'market pull are the driving factors of games online broadcasting.On this basis,this thesis also proposes that the competition between medias would play an important role in promoting the online broadcasting of sport events,and it further analyzes the characteristics of domestic NBA games online broadcasting platforms and their audiences.Then,through the use of SWOT analysis method,this thesis comprehensively and objectively analyzes the advantages,disadvantages,opportunities and threats of domestic NBA games online broadcasting at current stage.In the end of this thesis,based on the attributes of domestic NBA media platform at current stage,several development strategies are proposed:increasing the input of media platform content,expanding the scale effect,mining the value of sport events IP,and upgrading the basic services of NBA games.