Study On The Payment System Of Network Broadcast Of Sports Events

With the development of Internet media technology,online sports broadcasting has become the main channel for most fans to watch sports matches.Under the macro environment that the government liberalizes the policy restriction in the sports industry,the social capital,represented by the Internet,has entered the sports industry one after another,and the sports industry has developed rapidly,and the industrial layout has become more diversified and innovative.After buying the broadcasting rights of the top sports events,the webcast media,represented by Tencent Sports,began to test the domestic payment market for online broadcast of sports events,which should have been an important part of sports consumption.It is of great significance to improve the development of the whole sports industry.But sports events The emergence of the payment mode of live broadcast on the Internet has had a great impact on the free viewing habits of sports users in China for a long time,although there is a huge potential in the sports consumption market in China under the dividend of the sports population.But up to now,there is not a mature paying environment for live sports,and it still needs a long way to go from budding to mature.Even under the prospect of the trend of paying for live broadcast,the road of development of payment system is still not smooth,and there have been unsuccessful attempts in the evolution of payment for live broadcast of sports events.This paper takes Tencent NBA as a case to study the development of payment system of network media sports events in China.The research scope of this paper is divided into five parts.In the first chapter,we analyze the reasons for the emergence of Tencent NBA live payment mode,and the soaring copyright price of sports events directly leads to the payment model.The wave of Internet content payment has created a good environment for the payment of live sports,and the essential factor that can eventually be popularized is that the top sports events have extensive market appeal in China.The second chapter combs the development course of sports direct broadcast payment in our country,from paid sports channel of TV to payment system of network direct broadcast,pay sports channel of TV The decline of the network sports platformto pay live broadcast has important enlightenment significance,the plight that TV sports pay channel faces is not only the backwardness of the content,but also the impact of the new media tools leading to the inferior position on the communication.The era of paying for live online broadcasting of sports events has come.In the third chapter,we take Tencent NBA as the main case to study the development strategy of the network direct broadcast payment system of sports events.At present,all the media that open the payment system take the top sports events as the core to create the payment system,and at the same time implement the membership-based marketing.Try to provide a better experience for the audience during the live broadcast.The fourth chapter analyzes the impact of the current payment system,payment system for the use of Household,sports industry development and affect the public welfare of sports communication.In the fifth chapter,the author makes a brief analysis of the current difficulties faced by the network direct broadcast payment system of sports events,and puts forward some suggestions and solutions to the current difficulties.By taking Tencent NBA as a case study,the paper sums up the difficulties in the development of payment system in China,but with the gradual maturity of sports consumption market,the prospects of online broadcast of sports events are still bright.