Study On Marketing Strategy Of Suiwah Stomatology Hospital Affiliated To Jinan University

With the sustainable development of the Chinese economy,people have demanded an enhanced quality of life.An increasing number of people start to attach greater importance to oral care and beauty.As the demands trigger the market booming,the stomatology hospitals and clinics have sprung up like mushrooms.However,the relevant authorities that supervise and manage these hospitals have a great deal of weakness in terms of rules and laws.Moreover,it affects the healthy competition in the market.Under this circumstance,a set of scientific strategies in marketing is required if we ensure the survival and development in this increasingly disciplined market.It cannot only help attract customers and enlarge the market size but strengthen the competitive edge of the branch.Based on the sorting out of literature home and abroad,the focused targets are elites from management sectors in Guangzhou Suiwah Stomatology Hospital.The research is conducted in various methodologies,including seminars,interviews and questionnaires for the experts.The opinions and suggestions that are collected can facilitate this study.Besides,the positioning and current situation in the marketing of Suiwah are introduced.Based on the theories of PEST an STP,combining with the external and internal analysis and SWOT matrix analysis,this research can produce a clear picture of Suiwah’s sales and marketing.What comes next is the adjustment in the sales and marketing strategies by applying methods such as the AARRR user life cycle model and 7P.At last,the study offers the assessment,adjustment and control in the suggested strategies.The study aims to renew the group portrait of oral patients and confirm the target clients of Suiwah market.With aids such as an adjustment in marketing and channel and promotion campaigns,Suiwah tries to attract the attention of the oral market,build brand recognition and increase the number of out-patients.Also,it reconstructs the experiencing scenes for different target patients in order to strengthen their acquisition,activation,retaining and transformation and the own media’s “word of mouth effect”.Suiwah hopefully shapes its unique brand gene and increases the revenues and market share among the severe competition in the field.Moreover,it will accelerate its strategic development of expansion.All the findings in this study can apply to the solutions to the marketing problems of Suiwah.Besides,it is expected to dig out the more profound marketing laws of the Stomatology market.The improved construction of the marketing system and patients’ experience will offer guidance for other hospitals to solve the related problems and sort out the standards of operations in the industry.Thus,it can guarantee the rights that oral patients are entitled to the service of safe treatments.