| With the advent of a well-off society,the economic income of ordinary people has greatly increased,health awareness has become stronger,and the pursuit of a high-quality healthy life has become higher and higher.At the same time,with the fast-paced development of modern society,sedentary and less movement has become a common way of life and work for people.The resulting sub-healthy and chronically ill people are also increasing year by year.In addition,with the popularity of national fitness in China With the development and development,the occurrence of sports injuries is increasing,so the demand for sports rehabilitation has also increased.The "Outline of" Healthy China 2030 "Plan" states that "To improve the physical fitness of the entire population,strengthen the integration of physical and medical and nonmedical health interventions,issue guidelines for physical fitness activities,and establish a comprehensive library of exercise prescriptions for different populations,environments and physical conditions "Promote the formation of a disease management and health service model that integrates physical and medical care,and give full play to the active role of scientific fitness for health promotion,prevention and rehabilitation of chronic diseases." China’s sports rehabilitation industry has emerged and developed rapidly under this historical background.Shanghai is the economic and trade center of China.The development and operation status of private sports rehabilitation institutions in Shanghai is the vane of the future development of sports rehabilitation institutions in the country.Among the approximately 50 private sports rehabilitation institutions in Shanghai,the author selects 12 private sports rehabilitation institutions in a stratified sample,and analyzes their operating status through literature data methods,questionnaire survey methods,interview methods,SWOT analysis methods,and mathematical statistics methods.Investigate,summarize and analyze the organization’s size,business strategy,personnel structure,and consumer status,summarize relevant research results,discover the advantages and disadvantages of its business process,and make targeted recommendations In order to provide theoretical reference for the future development of the national private sports rehabilitation industry.The study found:(1)66.66% of private sports rehabilitation institutions have a site area of 300-500 square meters;75% of the institutions’ initial funding is between 1 million and 4 million yuan;services include sports injuries,postoperative rehabilitation,and sub-health conditioning.(2)All private rehabilitation institutions use online media as the main promotion channel,and cooperate with various other promotion methods;the average passenger flow of each institution is 10-30 people / day,and 50% of the institutions ’daily new customer visits For 5-10 people;66.67% of the institution’s fee standard is 500-1000 yuan / person / time;58.33% of the institution is in a profitable state.(3)The professional learning background of the rehabilitation teachers in private sports rehabilitation institutions in Shanghai is mainly in sports and medicine;the average staff of each institution is 13 people / household;2 of them are experts or senior rehabilitation therapists;7 are sports rehabilitation therapists or physical Therapists;4sales and customer service staff;40% of the rehabilitation therapists work in 1-3 years,31.43% in the 3-5 years;98.04% of the rehabilitation therapists will participate in the rehabilitation profession once or more per year to continue Education and training.(4)The private sports rehabilitation institutions in Shanghai lack unified market management and no uniform industry standards.(5)69.61% of the consumers who come here for rehabilitation believe that the fees charged by rehabilitation institutions are acceptable;72.55% of consumers are satisfied with the services of private sports rehabilitation institutions.A SWOT analysis of the operating status of private sports rehabilitation institutions in Shanghai was conducted,and the results are as follows:Internal advantages:(1)Sports rehabilitation has a wide range of applications and is suitable for the health needs of different populations.(2)The market for sports rehabilitation is in great demand and the potential for industrial development is huge.(3)Flexibly adapt to market needs and provide personalized services.(4)The service model has gradually become clear,and "combination of physical and medical care" + "internet combination of online and offline" become mainstream.Internal disadvantages:(1)The sports rehabilitation industry standards are not uniform,and the public’s understanding of sports rehabilitation is not comprehensive and thorough.(2)Investment returns are slow and financing is difficult.(3)Rehabilitation practitioners’ qualifications and entry standards are not uniform,and there is no unified certification system for practicing qualifications.(4)Insufficient high-level sports rehabilitation teachers and a large talent gap.External opportunities:(1)The background of integrated development of great health and physical medicine has laid a good development environment for the sports rehabilitation industry.(2)Consumer satisfaction is high,and people’s awareness of sports rehabilitation is increasing.(3)Increased policy support to encourage capital to enter private sports rehabilitation institutions.(4)The organic integration of foreign rehabilitation technology input and Chinese traditional rehabilitation concepts and methods has further improved the sports rehabilitation technology and effect with Chinese characteristics.External threats:(1)The quality of services varies widely,and cost-effective service agencies are not yet able to meet the needs of the general public.(2)The referral system has not been established,and hospitals and sports rehabilitation institutions lack a better linkage.(3)Doctors in public hospitals do not have a comprehensive understanding of the services provided by private sports rehabilitation institutions.To some extent,patients from postoperative patients,chronic diseases,sub-health,etc.,have been influenced to chose private rehabilitation institutions for rehabilitation.(4)It is difficult to obtain medical qualifications for sports rehabilitation institutions,and there are barriers to medical insurance.Suggestions for the development of the private sports rehabilitation industry:(1)Guided by market demand,operate with concentration and build a good reputation and brand effect.(2)Strengthen the training of talents and train more high-level sports rehabilitation teachers.(3)Strengthen the linkage between hospitals and rehabilitation institutions,and improve the tertiary rehabilitation system.(4)Unified practice certification system and establish effective industry basic standards.(5)Innovate medical qualification approval and promote sports rehabilitation into medical insurance. |
PDF Full Text Request