Research On Influencing Factors Of Healthy APP Use Willingness

In today’s era of rapid development of network technology,App in various industries has emerged as the times require.In the health APP industry,the number of domestic health apps is increasing,and in recent years there has been an explosive growth trend.Nowadays,due to the widespread existence of health-like APPs,people have gained great convenience in obtaining health information and services.At the same time,due to the serious homogenization of various health APPs in the Internet market,the health information provided by them is difficult to distinguish between authenticity and authenticity.This leads to a low usage rate of health APPs.Therefore,this paper studies how to improve the service quality of health APPs to meet user needs,to help health APP operators optimize their platforms for healthy APPs.Development provides feasibility advice to increase the use of health-like apps.This paper mainly uses the research methods of literature research,interview method and empirical research.Based on the research status of health APP and user willingness at home and abroad,combined with relevant theories and existing literature,it can sort out the possible influence of users’ health.The factors of APP are then further supplemented and improved by the interview method.The factors that affect the users’ use of healthy APP are the reputation of doctors,the quality of medical information,the quality of medical services,the reputation of hospitals,and the electronic health literacy of users.Perceive health threat,and propose research hypotheses and influencing factors models,use questionnaires to collect data,and test the reliability and validity of the collected data,and analyze and process the data by correlation analysis and regression analysis.The influence of factors on the willingness to use healthy APP and the degree of influence.Through empirical research,it is found that the reputation of doctors,the quality of medical information,the quality of medical services,the reputation of hospitals,and the electronic health literacy of users have a significant positive impact on users’ willingness to use.The perceived health threat has no significant impact on the willingness to use healthy APP.From the perspective of the influence of various factors,the user’s electronic health literacy has the greatest impact on the user’s use,followed by the health care APP’s diagnosis and treatment service quality,and then the health app’s hospital reputation,medical information quality and doctor’s reputation.Finally,according to the research results and the reality of health APP,some suggestions for the development of health APP are put forward: improve the reputation of doctors and hospitals,protect the health information needs of users,improve the quality of medical information,and enhance their own popularity.Improve information technology services and improve relevant laws and regulations.