Analysis Of The Mobile Internet Medical Profit Model

The medical and health service is a public undertaking which concerns the national health,which is of vital interest to the individual residents.With the increasing awareness and needs of national health care,people have raised higher expectations and demands for medical and health services.China is a large country with a population of 1.4 billion,and the unbalanced allocation of medical resources makes the scarce medical resources,especially the high-quality ones,more in short supply.Medical care,medical treatment,medical treatment and rehabilitation are still problems that need to be solved in the medical and health field.With the continuous deepening of medical and health reform,the reform of traditional medical service mode and the reengineering of medical service process become the key to solve the current problems of medical and health services.Began in 2009,the country we will deepen reform of the medical and health system,after 8 years,such as medical treatment,health care,medical 3 d linkage reform orientation of the city and county level public hospital reform and medical insurance payment reform,pharmaceutical price formation mechanism and distribution channels,the classification system to establish key areas for reform has entered a stage of trial practice,medical,medicine,insurance and other upstream and downstream industry chain has produced a profound and long-term impact,and will promote the whole industry chain to upgrade.The essence of the reform of medical and health system is to reduce the efficiency,and the Internet,as an efficiency tool and information aggregation carrier,is the inevitable choice to push forward the reform process.Internet health by providing online registration appointment at present stage,waiting to remind,price report query cost,diagnosis and treatment,drug delivery and other online services,improve efficiency of the three terminal such as hospitals,doctors,user.At the same time,along with the accumulation of medical data and the upgrading of the industrial chain,medical treatment on the basis of large data,the Internet gradually show the value of medical wisdom,in disease control and prevention,health management,play an important role in medical resources matching,etc.However,in the process of in the development of the Internet in our country medical treatment are also encountered many difficulties,profit model problems continue to the development of Internet medical enterprise in China,has not been formed because of Internet medical industry scale profit model,mobile medicalservice limited contribution to the company’s performance.Internet companies medical project not escape "high flow,low profit",this means that if the money can’t realize benign recycling,the future of mobile medical treatment will be difficult to sustainable development.In this situation,the research on the profit model of Internet medical enterprises is of great social and economic significance to promote the healthy development of enterprises.So this article in Ningyuan Science and Technology co.,LTD.Of the 160 platform profit model as a case study object,the first summary of relevant theories of profit model,this paper introduces the connotation of the profit model and the constituent elements,and summarizes the characteristics and classification of Internet enterprise profit model and summarizes the theory basis of profit model.Then in Ningyuan Science and Technology co.,LTD.Introduces the basic situation,including the development of company,management present situation,the company’s external environment,competitive advantage,the company main products and services.Finally,analyze the Ningyuan Science and Technology co.,LTD.Profit model,mainly through the profit model elements and the financial indicators to analyze its profit model,the profit that the profit pattern of Ningyuan Science and Technology company mainly exists in the single source,new business development is slow,low user adhesiveness and such problems as lack of effective cost control.This paper puts forward some Suggestions on related problems,and hopes to make some beneficial contributions to the healthy development of mobile Internet medical platform.Because of the profit pattern of China’s Internet medical related research is less,the relevant theory and literature collection are limited,in the process of research,the study of information may not be deep enough,involving issues related theory still has a lot of questionable;And as a result of the limitation of my knowledge and theory foundation of basic skills,thinking about a problem may not be comprehensive,reference information source is relatively single,etc.,this paper the analysis of the profit pattern of the mobile Internet medical sites may only show one aspect of the issue to a certain extent,hopes to provide some reference for the later research.