The Research Of Ningxia International Medical City’ Profit Model

For a long time,hospitals in our country are all public&non-profits hospital with social welfare property,at present,the Chinese government has allowed and encouraged social capital to invest the contribution of hospital,large numbers of for-profit hospitals have teem,Ningxia BH International Medical City is set up in this context with a state-owned public background of the profit-making hospital.In this paper,BH International Medical City in Ningxia as the research object,the first of the profit model of the status quo,concepts and other theories were introduced,and then China and Ningxia medical service market analysis,while the high-end medical service market background and analyzes the internal and external factors that affect the construction of the profit model of the hospital systematically.Under the circumstance that the hospital system makes a profit entirely depending on profit from drug sales and medical equipment examination fees,the paper develops a "third profit model" suitable for Ningxia BH international medical plaza.First,it provides patients more advanced medical technologies and more amiable medical service so that patients are willing to pay more for better medical service when it’s affordable and the parity of high-end medical service will be accomplished on the basis to increase hospital’s marginal profit.Second,it introduces a third medical management team equipped with more professional management knowledge to bring management service to the hospital for the purpose that minimize operating costs for the hospital,increase revenue and achieve better profitability.Third,it expands the industrial chain to turn high-end medical service into basic business and to add service and products which will get income,and at the same time,it will accomplish benefits that "one plus one is greater than two" by using synergies.