Empirical Study On Consumers’ Purchasing Intention And Influencing Factors Of Straw Board Products

China’s grain harvest has provided a solid material basis for national security.At the same time,the contradiction between straw treatment and environmental protection has become increasingly acute.In China,hundreds of millions of tons of crop straw are burned every year.In winter,the air pressure in the north is low,and the particles produced by straw incineration can not be dispersed.This is not only the main cause of air pollution,but also a great threat to human life and property.Wood is the main raw material for wood-based panel production,but with the excessive logging of wood and stringent domestic policies,wood-based panel industry is also facing the key problem of shortage of raw materials in the process of rapid development.As a subsidiary output of agriculture,straw is inexhaustible.It is used as raw material to substitute wood for wood-based panels,which perfectly solves the problems of shortage of wood resources,strong market demand and increasing pressure of environmental protection.At the same time,we should follow the development concept of "not only Jinshan Yinshan,but also green water and green mountains",which is in line with the sustainable development strategy.Vigorously developing crop straw board industry is an important measure to protect the environment,save wood,protect the environment and alleviate the contradiction between supply and demand of wood.At the same time,the development of crop straw board industry is also an important extension of the national sustainable development strategy,which is of great significance to rural economic development,agricultural modernization,resource utilization,environmental pollution prevention and sustainable development.It can not only become a new growth point of rural economic development and agricultural modernization,but also an effective way to alleviate the shortage of resources and improve the utilization rate of resources.It is also an important choice to slow down straw burning,protect the environment and prevent pollution.In this paper,the market of straw board products is investigated.According to the current level of consumption,if consumers are unable or unwilling to buy straw board products,the production enterprises of straw board products will not have the power to produce,and the development of the whole straw board product market will be limited.Therefore,it is very important to study consumers’ willingness to pay for straw board products,whether for the healthy development of straw board production enterprises or the growth of straw board products market.The main purpose of this study is to understand the current consumer’s willingness to consume straw board products.First,the descriptive statistical analysis of the questionnaire is carried out,and then the Logit model is used to analyze the impact of consumer’s willingness to consume straw board products and its influencing factors.The results show that consumers’ willingness to buy straw board products is mainly affected by whether they are married or not,the safety and environmental protection of straw board products.There are five factors that affect consumers’ willingness to buy straw board products.The statistical analysis of the data has practical significance.According to the analysis results,the relevant policy recommendations are put forward.From the government’s point of view,we should improve the market environment of straw board products,improve the policies and regulations on straw board products,and from the enterprise’s point of view,we should call on the whole society to further create a green environment and green concept.