Study On Purchase Intention Of Pig Insurance Of Pig Breeders In Hebei Province

As an important means to stabilize the development of pig industry,pig insurance plays an active role in dispersing risks and sharing losses in pig breeding.After the outbreak of swine plague in Africa,the production capacity of pig industry continued to decline and the supply of pork market became tight,which not only affected the agricultural economy of China,but also made the disadvantages of pig insurance more prominent.In order to accelerate the recovery of pig production capacity,at the end of 2019,the Ministry of Agriculture issued the three-year action plan for accelerating the recovery and development of pig production,proposing to expand the coverage of pig insurance,reduce breeding risk and stabilize pork supply.As a big pig breeding Province,Hebei Province has a gap in the coverage rate of pig insurance compared with other big provinces.Under the background of the normalization of African swine plague,it is of great significance to analyze the influencing factors that restrict the pig farmers to purchase pig insurance in Hebei Province,which is of great significance to improve the coverage rate of pig insurance and promote the healthy operation of pig insurance.Based on adverse selection and moral hazard theory,limited rationality theory,demand theory and risk perception theory,this paper reviews the development of agricultural insurance in China and the development of pig insurance policy in Hebei Province through literature review and statistical data.It also reviews the current situation of pig insurance operators,insurance types,government support methods and insurance compensation rate in Hebei Province Line analysis.On this basis,taking the main body of pig breeding in Hebei Province as the research object,through the form of questionnaire,the situation of pig insurance purchase of farms(households)after the outbreak of African swine plague was investigated,and the characteristics of their willingness to purchase pig insurance were analyzed.On the basis of the common influencing factors,five factors were introduced,including the cognition of the pathogenesis,transmission route,symptoms,epidemic prevention and treatment measures.The logit regression model was used to study the influencing factors of pig insurance purchase intention of pig farmers in Hebei Province after the outbreak of African swine fever.The results showed that:other insurance purchase experience,scale of pig farm,proportion of breeding income to family income,understanding degree of pig insurance,satisfaction degree of premium,satisfaction degree of claim settlement procedure,cognition of epidemic pathogenesis,awareness of epidemic transmission route and awareness of epidemic prevention have significant influence on purchase intention of pig insurance.Based on these factors,this paper puts forward four countermeasures and suggestions:developing commercial pig insurance,exploring risk perception system,training insurance professionals,encouraging re education of breeding subjects,and strengthening financial support.The innovation of this paper lies in:after the occurrence of African swine plague,the willingness of pig farmers to purchase insurance is different from that before.Based on the usual research on the influencing factors,this paper introduces five factors:Cognition of pathogenesis,transmission route,symptoms,epidemic prevention and treatment measures of African swine fever The influencing factors of pig insurance purchase intention of the main body of pig breeding were analyzed.