| With the continuous development of animal husbandry in our country,and industry has been revealed to meet consumer demand,product carrying farming circulation,promote structural adjustment,to achieve a number of important functions such as poverty alleviation of poverty,diversification of donkey products have been deep market favor,the wide development space of market,but the donkey industry in Shandong province industrialization of well-bred breeding system is not sound,scale cultivation system is imperfect,imbalance of regional development,backward technology,causes the donkey breeding stock decline year by year,there are increasing contradictions between supply and demand,the donkey breeding stock fallen from nearly 1 million in 1998 to 2017 in 149000,The current situation puts forward an urgent demand for the development and improvement of the industrialized management and organization mode of donkey industry.By taking part in the development forum of donkey industry,field visit and investigation and other methods to collect materials and sort out data,the statistics found that the donkey industry in Shandong province has a large-scale breeding model and a family business model,the family business model mainly includes three types: enterprise led type,market led type and government led type.At present,enterprise led type is the main force.Combined with relevant cases of different modes,the operation mechanism of the above organization mode is introduced in detail,and the conclusion is drawn through comparative analysis.In terms of organizational structure,the company’s large-scale breeding market has high competitiveness,high product quality,high production efficiency,low transaction costs,and can drive the employment of labor force.In addition,the family business model has low production costs,stable industry,obvious increase in farmers’ income,and controllable breeding risks.Interests distribution mechanism,the company scale cultivation mode between farmers and companies to more or contract,the labor contract relationship,the farmers can only get their own labor remuneration and participate in social insurance and so on,the family business model farmers have workers and operators under the dual identity,access to other parts of value-added industrial chain.In terms of governance mechanism,the company has a higher degree of intensive large-scalebreeding,which is more advantageous and perfect than the family business model.And further refinement,comparative analysis of the family business model of the three business organization model.The results show that the family business model in the economic interests of the farmers,risk-taking,production cost and stability of the industry advantage,under the current situation can help play a role in the industry for poverty alleviation,in the family business model,the enterprise driven have the technical and the market support,adapts the scope most widely,can display the collective effect,drives the overall regional development,can guarantee the raisers’ legitimate interests,reduces the management risk.The company scale breeding in market competition,product quality,food nutrition value,production efficiency and other aspects of more advantages,food safety and environmental protection more perfect.In practice,the advantages of various modes can be integrated to develop the industrial leading operation and organization mode,so as to improve the industrialization operation and organization of donkey industry in shandong province.In view of the shortcomings of various business models,this paper puts forward optimization suggestions from the three aspects of organizational structure,industrial chain and government support,establishes the operation mechanism of government support,enterprise drive and intermediary organization connection,and promotes the healthy development of donkey industry. |