Research On Development Strategy For Henan Province Longyue Anti-seepage Technology Limited Company

In the context of the continuous development of the market economy,the construction industry,as the pillar industry of China's social economy,has also achieved unprecedented achievements in recent years,along with the continuous increase in the output value of the construction industry and the continuous attention of the community on the quality of construction products To improve,as an important related industry in the construction industry,the building waterproofing industry has also obtained more market development opportunities and challenges.At the same time,with the support of the government and the general public for the continuous improvement of the recognition of the building waterproof industry,the continuous development of new technologies,and many other high-quality external conditions,how the building waterproof industry further actively uses multiple resources and promotes self-development has gradually become The hot issues that are urgently needed to be broken by various construction waterproofing enterprises.However,due to the relatively low barriers to entry in the building waterproof industry and the low initial cost of the company's formation,a large number of small and medium-sized waterproof and impermeable enterprises with waterproof and impermeable as the main business have been produced,which makes the waterproof and impervious enterprises in the development process China is also facing fierce market competition.Therefore,waterproof and impervious enterprises should follow the current market development environment,and it is particularly important to formulate development strategies that are in line with the company's actual situation.This article takes Henan Longyue Anti-seepage Technology Co.,Ltd.as a research case,analyzes the development status and existing problems of Henan Longyue Anti-seepage Technology Co.,Ltd.,and finds that the company has a small market share,poor financial status,and insufficient talent reserves.And other problems,and the causes of many problems are due to the low market share,insufficient financial management capabilities,and insufficient human resource management capabilities.Based on this,this article first uses the PEST model to analyze its external macro-environment from the perspective of politics,economy,social culture,and technology faced by Henan Longyue Anti-seepage Technology Co.,Ltd.,and combines the Porter Five Force Model to threaten potential entrants,The threat of alternatives,the bargaining power of suppliers,the bargaining power of buyers and competitors,etc.,to analyze the internal environment of Henan Longyue Anti-seepage Technology Co.,Ltd.Based on the SWOT theory,the advantages,disadvantages,opportunities and threats faced by Henan Longyue Anti-seepage Technology Co.,Ltd.in the development process are analyzed.Overall,Henan Longyue Anti-seepage Technology Co.,Ltd.has strong market opportunities and strong product research and development capabilities.Advantages outweigh disadvantages and opportunities outweigh threats.Secondly,in the strategic selection stage.This article combined with the previous overall analysis of Henan Longyue Anti-seepage Technology Co.,Ltd.believes that Henan Longyue Anti-seepage Technology Co.,Ltd.is more suitable for adopting intensive growth strategy,and Henan Longyue Anti-seepage Technology Co.,Ltd.should take internal development as Strategic advancement method,using differentiated strategy as the business unit to implement the intensive growth strategy(SO strategy)in line with the current development of Henan Longyue Anti-seepage Technology Co.,Ltd.Finally,in the strategy implementation stage,this article believes that broadening the overall strength of the team,implementing talent development strategies,building a good service system,promoting market differentiation strategies,achieving communication and cooperation,and building multi-level strategic alliances can become Henan Longyue Anti-seepage Technology Co.,Ltd.The specific content of the implementation of the development strategy;in terms of safeguards,this article believes that improving financial management capabilities,human resource management capabilities and strategy implementation awareness can be used as auxiliary measures to ensure that the development strategy of Henan Longyue Anti-seepage Technology Co.,Ltd.achieves the desired effect.