Research On The Forming Mechanism Of Profit Model Of Webcast Platform

Network broadcast platform,as the most popular 2016 Internet products,creating a new business model.Founder Securities research report shows that in 2020 the size of the network broadcast market will reach 60 billion,and some even think that the network live industry in 2020 and the surrounding industries will be leveraging hundreds of billions of funds.The new commercial form of webcasting has gradually become the focus of attention.Based on the previous research on profit model theory,this paper studies the formation mechanism of profit model of webcast platform.Firstly,it analyzes the profit model and profit ecology of the webcast platform,analyzes the different stages of the profitability of the webcast platform and the profit structure of the different stages,and then further explores the driving factors of the profit changes caused by the profitability of the live platform.This paper analyzes the formation mechanism of the profit model in the gathering platform of the live platform and gives the countermeasures and suggestions for the existing problems.The results show that:(1)The profit model of the webcast platform has four stages: platform construction,platform expansion and quantity aggregation,user precipitation and platform value realization.(2)The source of the webcast platform consists of online games,membership value-added services,entertainment services,online education and advertising.(3)The effect of quantity effect on the profit change of live platform is greater than the price effect,and further analysis shows that technological progress is the key reason for the change of quantity effect.(4)In the analysis of the formation model of the profit model of the gathering era,it was found that the number of paid subscribers and the average income per user in 2009-911 were insufficient.Based on the above conclusions,this paper argues that the live business,led by the gathering era,should accelerate the integration of PC-side live and mobile broadcasts in the future development;continue to increase R & D investment,utilize large data,virtual reality VR technology and artificial intelligence;Commercial product account system interoperability,to enhance the efficiency of commercialization.