Research On The Internationalization Strategy Of THM Company Based On The Core Competence

As an efficient and clean energy, nuclear power has important significance for optimizing the global energy structure and energy supply. China Yantai Taihai Nuclear Power Engineering Co., Ltd.(THM),as a principal member of the China Guangdong Nuclear Power Group enterprise, is China's first professional management of nuclear power engineering company. Facing the new global nuclear power developing situation,THM makes strategic adjustment on its nuclear power industrial development. The company is moving forward with the imperfection in management system and other factors'impact. In the global nuclear power market's massive competition, the first priority is to formulate the strategy of internationalization management.Firstly, this article uses PEST analysis method to introduce the macro environment.Adopting Michael Porter's five competitive forces model and strategic group diagram,analyze the industry environment of nuclear power, and draw a conclusion that nuclear power slow recovery and opportunities and challenges coexist. Secondly, through internal analysis, ascertain the company's core competitive advantages — good nuclear safety culture, excellent design and construction and, supporting industrial chain. Thirdly, by using SWOT tools, company's external opportunities and challenges, and the advantages and disadvantages of the company are analyzed. Finally, THM should select cost leadership centralized and strategy, the UK and developing countries should be target markets. THM need to strengthen its capacity building, maintain the advantage of high quality and low price in the third generation of nuclear power technology. In order to ensure the smooth implementation of the strategy, the concrete measures are produced to strengthen the cultural construction, to cultivate talents, to build strategic alliances, and adjust the structure of the organization. The article is aiming to set a practical international strategy by using scientific analysis methods, and making THM smooth realization of internationalization.