Research On Grassroots Innovation Diffusion

Grassroots Innovation(GRI)Diffusion refers to the process innovation circulates on the market,gradually accepted by consumers,and finally increased with social and economic value.It is an effective way for science and technoloy research to stimulate economic development.GIR diffusion means innovation technology and products developed by grassroots innovators are accepted by users through various channels within certain period.They are promoted and would influence people's life and produce economic values,even influence enterprises' production benefits.At present,"encourage people to do business creatively and drive innovation" has already been a hot topic in Chinese social and economic development.Promoted by Premier Li Keqiang,entrepreneurship and innovation accelerate the development of Chinease innovation strategy and stimulate young generation's passion on innovation and entrepreneurship.Grassroots innovation influence our life.The combination of grassroots innovation and innovations in the system complement each other and ensure the normal development of our life and work.Based on field study and analysis of four different types of GRI cases,the thesis explores the dynamic process of GRI innovation diffusion,and divide it into different phases according to certain standards.Each stage has its own diffusion subject,which play different role in different stages.This study will further refine the main effects of diffusion subject at each stage,summarize the typical model of GRI innovation diffusion,and refine the GRI innovation diffusion path.It founds that:(1)According to the perfection degrees of innovation achievements,GIR innovation diffusion could be divided into to initial stage,improve stage and perfect stage.(2)GRI innovators is the source impetus for its diffusion.It comes from his or her desire of self-actualization and other intrinsic motivations.GRI diffusion net is formed after outward extension of those intrinsic motivations.Government promotes GRI diffusion through providing financial support,subsidies and policy support.Enterprises make good uses of government policy to promote innovation products on market after market segmentation and positioning so as to realize the marketalization of GIR innovation.(3)GRI diffusion subjects play different roles at each stages,which finally form a systematic GRI diffusion path.