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A Preliminary Study Of Chinese Wedding Performing Arts From The Perspective Of Creative City In Taiyuan

Posted on:2017-03-05Degree:MasterType:Thesis
Country:ChinaCandidate:W J DingFull Text:PDF
GTID:2359330512950115Subject:Art theory
Abstract/Summary:PDF Full Text Request
In the era of knowledge economy,the construction of the city needs for art and culture heritage while culture and creative industry is the core wealth of the construction of creative city.We consider wedding of Chinese style as creative culture activities with many traditional factors.And the wedding is not only an important part of creative culture industry of city development,but also closely to people's life.This paper introduces four stages of rising Chinese wedding in Taiyuan:the initial stage,the development stage,the early stage of maturity.According to the investigation on income ratio and share of the Chinese wedding in the wedding market,we could know that its market share is increasing year after year.The Chinese style creative feature has already been the important factor for the wedding company to improve the service quality and enhance brand competitiveness.In this paper we provide three specific Chinese style wedding services to show its ritual process,ceremony,costumes,venue layout,perform.We could find out the Chinese style creative features,Continuation and inheritance of traditional folk cultures,Recovery and development of the traditional cultures.This paper explored how to improve the performance of the form of culture and make it closely combined with the modern life and serve the modern life.Taking "Shang Hua Jiao" and "Tao Hua Hong&Xing Hua Bai" as a specific example,we introduced the planning and making,execution return,creative marketing,and the operation of the wedding company.We also analyzed organization structure of the company,the work function of each department,and management of the company.We investigated on the aspect of cost and the wage distribution of the ompany,the profit of the company.We stressed that the performance of Chinese wedding style and wedding industry play an important role to the construction of "Creative Taiyuan",based on which the analyse above towards creative feature of Chinese wedding project proposed an immature suggestion on how to improve the creative wedding idea.They also proposed some suggestion on the development of wedding industry in Taiyuan from the aspect of government-supported smiling enterprise,actively implement the law on protection of the rights of consumers.
Keywords/Search Tags:Creative City, folk Custom, Traditional Wedding, Creative marketing
PDF Full Text Request
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