In The Media Age, The Two Conferences Reported On Innovative Model Research

In the era of media convergence,great changes have taken place in the media landscape,public opinion ecology,audiences,and communication technologies.News coverage on NPC and CPPCC that as the training ground for promoting the media's deep integration and demonstrating its own capabilities on the road of media transformation,its traditional reporting model has been insufficient to adapt to the development of the current industry,policy,and technology environment.As a result,the innovation model of News coverage on NPC and CPPCC came into being.This article starts from the characteristics of the traditional reporting model of two session and analyzes its deficiencies in the era of media convergence and its changes in industrial,technological,policy environments.This has given birth to the two session's innovative reporting model--convergence media reporting models of two sessions.Through analyzing the mechanisms,channels,content,and talents of the two-sessions reporting model of the era of media convergence,the paper summarized the significances of the two sessions' innovative reporting modes in political communication and public opinion guidance and the revelations from the conference report innovation model.Finally,in response to the practice of the two-session's reporting model of the provincial government media conference in the era of media convergence,we summarized its difficulties in the promotion process aimed at reporting on major conferences such as the next two sessions and how the media in China Better media convergence provides some references.