Dahe Daily (2003-2015) Research On The Image Of Rural Women

As the most populous province in China,Henan has the largest number of rural women in China.As the crucial newspaper in Henan province,the Dahe daily newspaper's objective is:"concern the people's livelihood,promoting fashion,life,serving the public".For this purpose,is the Dahe daily in the construction truely to its purpose of running a newspaper,contemplation of the true value of rural women?Are the countryside female images rendered in the report?Comprehensively and objectively constructed media image of rural women?These are the important subjects in this article would like to visit.Selected from the 13 years from January 1,2003 to December 31,2015,in accordance with the construction week sampling a total of 390 days newspapers as samples taken from,from news reports of statistics on rural women amounted to 140.Through the corresponding category of these sample construction literature,content analysis,text analysis,and to quantitative and qualitative research.Judging by the results from quantitative analysis,the Dahe daily there are reported significantly less for rural women,rural women appear only in social news,General news,local news,and space,media images with the number of recipients in most noble number in second place.Judging by the results from the qualitative analysis,the Dahe daily in the construction of media images of women in rural areas,still did not break free curing impression of traditional gender stereotypes and class prejudice,when there is a strong inclination to report in and biased.Although there are a few articles on depicting independent,stereo image,but few in the overall sample.Based on concerns about the media phenomenon,the author of the analysis of this phenomenon in many aspects,attempts to analyze the construction of Dahe daily in the countryside female images of the production system,and by extension to the contemporary news media coverage of certain vulnerable groups may exist when framework.Appeals to the media to turn more attention to rural women's groups,on how to construct an objective and comprehensive feasibility analysis and advise on media images.