Heilongjiang People's Broadcasting Station New Media Research

As a sort of traditional media,broadcast is trying to change itself and seek innovation with the change of media technology.For now,traditional broadcast's transformation development is inevitable.Broadcast is developing itself with media's combination idea and target of media transformation.As the first local broadcasting station of China,with many years of development,People's Broadcasting Station Of Heilongjiang has become an important part of all the local broadcastings.It also has strong brand impact and large audience size.With the consideration of domestic and foreign new medias of broadcasting,this research will start with Dragon Radio's new media content,strategy and typical case,trying to make a conclusion of innovation points and shortcomings of it by status analysis.Also,this research will give some opinions to its further development.