Research On The Program Form And Influence Of The Chinese Character Dictation Conference

In the case of Chinese television pan-entertainment phenomenon prevalent,"Chinese characters Dictation" is like a ray of breeze in a number of music classes,talent show class screen full of the state of the sword go with minority,come to the fore.It is jointly sponsored by CCTV and the State Language Commission,in the summer of 2013 file detonated the national interest and praise for Chinese characters."Chinese characters Dictation" since the launch has been broadcast three quarters,and constantly refresh the industry ratings high,and is widely recognized.Have to say,it has become a model of the original culture of television programs,not only to the audience a deep taste of the charm of Chinese characters,but also very good to achieve this as the starting point concerned about the original intention of cultural heritage.The first part summarizes the background of the program,from the "entertainment to death" of the TV screen to the "death of the TV program",and then to analyze the content of the program,The author analyzes the environment of the entertainment,and explains the long way to spread the traditional culture,and then compares it with other cultural TV programs.The second part analyzes the theme,content,design of the program,Including the concept and value of interactive rituals,the interactive relationship among members,the relationship between the audience and the traditional culture.In the third part,the author analyzes the influence of the program on the influence of the program on the traditional culture from four aspects:Seeking and satisfying the needs of the market,as well as public opinion leaders and three kinds of media in the form of two-level communication to sum up and sort out the last I sum up and reflect on the "Chinese Dictation of Chinese characters," the merits of its positive impact and reference Again to do the evaluation and affirmation,with a view to other cultural television programs to provide a model of long-term mechanism,so as to promote the sustainable development of traditional culture.TV program "Chinese Dictation" and the audience to pursue the traditional culture of the psychological needs of the fit,at the same time for the producers tobring word of mouth and the market,effective in the social mainstream values under the guidance of traditional culture,enrich the TV screen,But also in the country under the influence of macro-control and market regulation bear the responsibility of the Chinese cultural heritage and play.