The Use Of Image Processing APP And The Factors Affecting The Willingness To Use

The rapid development of SNS and enhancement of smart mobile devices manufacturing have ushered in the spring of photo-sharing social networking. Doubtlessly,the "era of photos" has approached. People have shifted much more attention to photos and it is arousing unprecedented concern. For most of social network users, the way of taking photos, editing them by photo processing apps, sharing them with more people through social network and get some comments, reposts and thumbs ups, has been very closely related to their daily life.This research attempts to have a futher comprehension about the photo-sharing social networking and its user's behaviors through the study of usage behavior and the influencing factors toward photo processing applications. The study was based on the Technology Acceptance Model(TAM2), which contains two key factors that would affect the user's acceptance intention toward an information system——Perceived Usefulness and Perceived Ease of Use. In addition, this study also added Visual Usability, Behavorial Usability, Perceived Enjoyment and Social Needs as four possible factors by reffering to some other theories and my own experiences.Incorporated with TAM2, User Experience, Maslow's Hierarchy of Needs and Perceived Enjoyment, this study proposed five possible influencing factors of usage intention and the according hypotheses. Questionare method was adopted to collecting data and the SPSS 19.0 software was used to analyze the statistics. Meanwhile, reliability analysis, validity analysis, correlation analysis, independent-sample T test and regression analysis were applied to testify the results.This study found that Visual Usability(VU), Behavioral Usability(BU), Perceived Usefulness(PU),Perceived Ease of Use(PEU) and Perceived Enjoyment(PE) have direct,significant and positive effects on the Usage Intention of photo processing applications.Perceived Ease of Use(PEU), Visual Usability(VU), Social Needs(SN) and Perceived Enjoyment(PE) show significant positive effects to strengthen Perceived Usefulness(PU).Moreover, Perceived Enjoyment(PE) has a great positive effect on Perceived Ease of Use(PEU).The realistic significance of this research is that it proposed the concept of of photo processing application for the first time. By applying questionnaire method and statistic analysis, this research acquainted with the current usage and the influencing factors of usage intention toward photo processing applications based on TAM2. It utilized data to perceive the behavior of using photo processing apps and became a supplementary research to the field of photo-sharing social networking. Meanwhile,a systematic acquaintance towards the users benefits the provider of internet service to know much better about their target customers, and it helps them to generate long-term and effective product stategies.