Study On Influential Factors Of Continuance Intention Of Bicycle Sharing Users

With the development of Internet economy and the birth of the concept of green and low carbon travel at home and abroad,the sharing of bicycles in time sharing projects is booming.The characteristics of the shared bicycle are convenient,environmental,affordable,and suitable for short trips.It is an important way to solve the "last kilometer".It can be used with buses,taxis and network cars as a necessary means of transportation to solve people's daily travel.However,with the rapid development of shared bicycles,a series of problems have been brought about.The phenomenon of disorderly parking is visible everywhere,the damage of the shared bicycle is serious,some of the single car enterprises are facing bankruptcy,resulting in the inability to return the deposit of the users and damage the interests.Therefore,whether users will continue to use shared bicycles is a realistic problem worthy of discussion at present.The purpose of this paper is to explore the factors affecting the willingness of the users to share a single car.Based on the Expectation Confirmation Theory and social cognition theory that the information system continues to use,combined with the characteristics of the research object sharing the bicycle itself,it will perceive the usefulness,satisfaction,user trust,user commitment,perception incentive,habit,and outside.The environment and other factors were included in the model to study the effect of various factors on users' continuous use intention.The study carried out questionnaire survey through two ways on the line,collected 290 effective sample data,and used SPSS20.0 and AMOS21.0 software to make descriptive statistical analysis,reliability and validity test,correlation analysis and regression analysis to verify the theoretical model proposed by this study.Through empirical research,it is found that habits,perceived usefulness,satisfaction,external environment and user commitment have a significant positive impact on the willingness to use the sustainable use of single car users,while user trust and perceived incentives have no significant impact on the user's willingness to use sustained use.Judging from the degree of influence of each factor,habits are the most influential,followed by perceived usefulness and external environment,followed by user commitment and satisfaction.Finally,according to the results of the study and the reality of sharing the single car industry,this paper puts forward the countermeasures and suggestions for the future development trend of the shared bicycle from the aspects of cultivating user riding habit,paying attention to the user perceived usefulness,optimizing the external environment,keeping the user commitment and improving the user satisfaction.Research limitations and future prospects.