Research On The Phenomenon Of “reverse News” Under The Field Of Communication Studies

In recent years,the media of information technology in China,great changes have taken place in the spread of an open information since the media age,the audience has the dual identity of "and".In this context,"inversion of news" has become a new trend,and more and more common.Talking to the media audience becomes huge,also has given rise to the news of "fragmentation","popularization",this is "reverse news" breeding objective conditions."Reverse news",adapted to the spread of the rule,attract audience's attention,the news public opinion formation,and gradually promote the news behind the facts."Inversion of news",can carry on the content to the social problems in mining,to subvert the traditional media news report form,this is its positive significance.But"inverted news" has cost the audience too much energy to chase it,the media not objectively report,also can damage the media's own credibility,reduce credibility in the eyes of the public;Reversal of party a,its individual privacy by social bottom,affect the normal life and work;At the same time,the inversion phenomenon in the process of communication,is very easy to stir up social contradictions and division of basic trust between social groups,based on the above reasons,it is necessary to study the phenomenon of "inversion of news".After reviewing the existing research literature,this paper further analyses the formation of "inverted of news" law,route of transmission,as well as the inversion process,and analyze the effect of inversion of news,etc.,finally the author's thinking.Mainly solves the problems of the above several aspects,and draws the following conclusions:First,the paper analyzes the "inverted news" in time and space distribution law within the territory of China,involving the mainstream,and the "inverted news"sources of information and dissemination way and the way,from the three angles can be more comprehensive description of the transmission characteristics.Second,the "inverted" news public opinion formation and inversion process,to 55 happened between 2013 and 2016,"inversion of news" as the research sample,analyzes the inversion of public opinion generated three conditions,namely the spread rapidly in certain social topic,"time zero" condensed the story's climactic point,will expect to develop the imagination;In the audience themselves create formed the audience's attention and discussion of public opinion;Finally,in the media in-depth investigation,the truth get reduction,inversion of news and audience to return to the rational judgment.Third,a detailed analysis of the advantages and disadvantages of "inverted news"phenomenon,emphatically analyses the harmful aspects,respectively from the audience,the media,the adverse effects of social,carries on the objective analysis,and then,against the negative impact of the three aspects of the causes of the formation of "inverted" news,again from the media,the audience,the social three angles are summarized and classified,can to "reverse news",this phenomenon truthfully depicting,and achieve the goal of reveal its essential connotation.Fourth,according to the causes of inversion of news,again in the last chapter in this paper,from the audience,society,media and other aspects corresponding countermeasures and Suggestions are given,reduce the "inverted" news caused negative effects,it is the responsibility of contributing to social harmony.