Media Use And Cognition Research Of Ethnic Handicrafts In Lhasa

Tibetan culture as an integral part of Chinese culture has a unique cultural attraction because of its strong religious atmosphere and the mysterious plateau color.With the increasing development of the Internet, the antenna of media has been extended to every corner of the world and is no longer limited by time and space.Tibetan culture in high altitude area uncover the mysterious veil of her in this global background.The transmission of Tibetan culture in such a dynamic changing media environment is also facing a new challenge.National handicrafts as one of the important material of Tibetan culture, not only represents the rich spiritual connotation of Tibetan culture, but also stains with the intrinsic value of national craftsmen.The national handicraftsmen is not only in the interior of an industry, but also has a loose "weak relationship" with a wide range of social groups.They may is the producer itself, directly to the people display their fruits of labor and condensation in the spiritual pursuit; They may also be crafts businessman that simply grab the interests of ethnic arts.In the promotion of professional nature of benefit maximization, They indirectly play a role of Tibetan culture communication.As active groups involved in Tibetan culture communication chain, in some extent,They are the audience also communicators.This group inevitably have their own cultural stigma and characteristics.also has strong spreading motivation.which has become a bridge and a window.This group is not only exchange external demand and change, but also act as"spokesperson" in Tibetan culture.At the same time, this group is also the most easy access to the external environment and change of the audience groups.To study the media usage and cognition of this group, it is the most intuitive way to cut into the interaction between the Tibetan culture and the media.Through the investigation of Lhasa city of ethnic arts and crafts practitioners of media use and cognitive status, This paper analysis media value of a group in the development in ethnic minority areas, so that this group in the Tibetan culture communication process is more suitable to master the media characteristics, improve the cognitive level of media, provide a better environment for the media for the group's development and the progress of the industry.Firstly in the introduction part,the concept of media usage and cognition, national handicraft industry, Tibetan culture communication and other related concepts are reviewed and clarified.The blank and directions of the research are defined, and the significance of group selection is clarified;The second part through the questionnaire to collect data,presents the analysis of the mass media use and cognition of Lhasa ethnic handicraftsmen.The third part is in the group selected sample rich layers of case, using depth interviews and focus group interview method of field investigation,to supply this group of media use and cognition as the multi-dimensional study.The fourth part is the conclusion,which discusses the dual meanings of the national handicraft industry and its practitioners and media.In the process of Tibetan culture communication, the media use and cognitive status of minority nationality are summarized, and the role of media in the development of national handicraft industry is analyzed.