The Influence Of New Media On College Students' Ideological And Political Education And Countermeasures

Compared with the traditional media,the new media,represented by the Internet,has the characteristics of instant,interactive and personalized,and becomes an important way for college students to obtain information.New media in promoting social development at the same time,it not only changed the way to receive information,but also changed the learning and life of college students,and also had a tremendous impact on ideological and political education in colleges.Therefore,how to carry out the ideological and political education work of college students in the environment of new media is a topic that needs to be studied urgently.This paper studies the specific meaning and characteristics of the new media,explores the influence of the new media on the ideological and political education of college students,and analyzes the opportunities and challenges brought by the new media.First,the opportunities improve the enthusiasm of college students to learn,change the work of educators,innovative content and methods to improve the efficiency of ideological and political education.Second,the challenges lead to the decline of college students learning ability,moral behavior and so on.On the basis of analyzing the dual impact,further explores the reasons for the challenge,the current relevant laws are not perfect,the traditional ideological and political education has the limitation,the quality of the education team needs to be improved,the new media content is complicated and the communication way is diverse,college students' self-control is not strong and so on.Therefore,in view of the reasons,this paper probes into the countermeasures of strengthening the ideological and political education of College Students under the new media environment.We must improve the laws and regulations,combine the new media with traditional education model,strengthen the construction of teachers,take a variety of educational methods by using new media to strengthen the education and guidance of college students,and ultimately promote the healthy development of College Students' Ideological and Political Education.