Research On The Credibility Of Sports News Media Among College Students In Sichuan Province

With the development of the economy,Sports news has expanded gradually and enriched college students' lives.As a media,News just like an opened“window” that provides people with an important channel to understand and receive information.Besides,at the same time,as one of the ways of entertainment,sports news has played an important role in the daily life of college students.The content of sports news and the quality of the media have a direct impact on whether students can establish a positive attitude towards sports or not.Nowadays,under the environment of media integration,unfair competitions have begun to sprout.In order to win the favor of more audiences,the terrible situations that against the development of sports news industry have become increasingly obvious such as falsehood and vulgarization of sports news.Market share,ratings rate and the amount of distribution cannot be the only indicator of the medium.Through the use of absolute credibility measurement method,the degree of trust in different media,different types of news and different types of sports news of universities can be understood.Moreover,the evaluation on various indicators of sports news media of university students in Sichuan can be measured by using the sports media credibility assessment scale.As a result,The general evaluation of the credibility of sports news media by university students in Sichuan province can be explained by comparing the differences and correlations among respondents in different groups.Thus,this article aims at offering the reference opinions for sports news media in China on how to improve the media credibility and competitiveness and retain the corresponding audience.The first part of this article is the literature review,to begin with,it summarizes Internal and overseas research actuality and lists some representative or referable articles on the sports news media credibility,thus,the research results in this field have been comprehensively and systematically presented so that this part provides theoretical support for the paper's writing on the one hand,what's more,it aims to find out the blind spot in the study of the credibility of sports news media from many previous studies and expounds the concept of sports news media credibility on the other hand,.In order to verify the objectivity and rigoricity of the questionnaire,the author not only analyzes the reliability and validity of the questionnaire but also verifies the reliability of each factor.As a result,it can be proved that the sports news media credibility measurement scale established by the author,is suitable for investigation.The second chapter is the core of this article,the literature has been reviewed to extract research methods that contribute to the thesis writing.The respondents have been given a questionnaire survey,the collected data has been recovered and analyzed by the author,therefore,the problems envisioned in this article can be verified.The author has not only comprehensively analyzed and evaluated the sports news media credibility,but also explained the relationship between variables.Finally,through the summary of the full text,it comes to the conclusion that the sports news,among many types of news,is in the higher degree of trust.The traditional media is more subject to the trust of the respondents in the dissemination of sports news,the live sports is more trusted and there is correlation and conspicuousness between some variables.At last,this thesis gives some appropriate recommendations on improving the credibility of the sports news media through the analysis of the audience and the media.