Sports Information WeChat Public Account Operation Research

With the development of science and technology and the progress of the society,the traditional media nowadays in the society is facing a certain degree of impact and challenges,the sports information in the mode of transmission has undergone a series of updates,after the production of the WeChat,it developed step by step.Literally,WeChat defines the modern communication,the combination of the WeChat and sports changes the way of spreading in the field of sports.This article uses the WCI's official lists which is based in a sport official account as the research object,using the way of data analysis,literature study,qualitative analysis and others to conduct the research.Through researching,this paper explores the public operations research,what kind of audience that should be cultivated and the loyalty of thr audiences,researching and discussing the WeChat sports in the further study of this phenomenon,the source of transmission,the communication media,and the communication effect for inductive analysis in the communication perspective,and then,provide the services to the operations research of the sports public account,finally,reaching the combination of social and economic benefits.First: Targeting the group of the audiences is the most important factor,and the targeting should be based on scientific way.Second: The contents dominates the live of the sports account,the content should be considered seriously and should be based on the current culture.Third: The skill determines the effect in operating the sports account,the interest of the audience and the loyalty.Forth: The way of marketing is the hardest part in the sports account,the way should be based on the mode of organic ecology.In the society that is hard to evaluate between the traditional media and the new media,the sports public account faces many problems and challenges,but it has its own unique resources superiority and the media personality,it need to face more problems and challenges to research solutions,break through the bottleneck,and seek the better level of the operations.