Research On The Construction Of WeChat Public Account Of College Counselors

Counselors are the backbone of ideological and political education in colleges and universities,and are the first-line workers of higher education.It is necessary for counselors to acquire the skills of new media and continuously strengthen education services and management in the digital age with the integration of ideological and political education and information technology.The WeChat public account is one of most influential new mdia types that keeps abreast of the reading styles of the Internet era,and it is a powerful new tool for network ideological and political education building.The counselor WeChat public account construction reflects counselors' characters and work styles,counselors are changed based on special conditions,keep renewing theirselves and stay abreast with time.The birth and development of the counselor WeChat public account are different from other types in colleges.It has its own characteristics,functions and theoretical value.The construction of counselor WeChat public account is the trend of ideological and political education and information technology integration,which can make a favorable impact on the construction of the harmonious relations between teachers and students and the improvement of the counselor's professional ability.Through questionnaires,sample analysis and real observations,it can be found that,though there is a clear upward trend,the counselor WeChat public account still has many problems like the lack of original contents,professional teams and big influences.This is related to factors such as heavy task assignments,insufficient knowledge reserves,insufficient external support,and lagging interaction status.Exploring the path of WeChat public account construction from the aspects of theoretical support,content optimization,team building,impact improvement,and mechanism guarantee is the main solution to the current problems,and the inevitable requirement of the counselor WeChat public account development that "rely mainly on ideological and political education,for ideological and political education" and enhance the counselors' professional abilities and promote the ideological and political education development of college students and realize the goal of establishing a talented person under the new situation.