Inappropriate breastfeeding can cause an increase in the proportion of infants with pneumonia,diarrhea,respiratory tract infections,or even an increase in mortality,but also can cause brain development and malnutrition.So grow up not only reduce the national labor force capital,reduce the accumulation of human capital,but also makes the national investment policy baby baby friendly hospital,cost,cost of family increases,more about the country’s future economic growth and economic restructuring unfavorable.On the contrary,the implementation of scientific breastfeeding for infants has an important role in promoting healthy body and mind mental development,so to ensure the future development potential of infant and adult academic performance have the help,at the same time,the health human capital to improve China’s human capital accumulation,change the mode of economic growth,promote economic growth significant positive effect.Therefore,breastfeeding is not only related to the growth and development of infants and young children,but also to the cultivation of talents,the accumulation of human capital and the development of economy.The status and influencing factors of 1350 18-30 months of breastfeeding infants and guardian of 174 towns in this study by using the method of empirical research analysis of Hanzhong City,Shangluo City,health city.The purpose is to understand the current breastfeeding in poor rural areas of Western status and influence the cause of breastfeeding,and for the government to make effective the measures to improve breastfeeding advice and scientific methods,strive to get the maximum output with minimum cost.At the same time because of breast feeding and formula used is two kinds of behavior patterns complement each other,this study also investigated the general situation of rural formula use,rural market share and use the formula for space,formula manufacturers estimate rural market prospects,making marketing decisions,at the same time for the state more effective management of prescription milk market to provide suggestions and measures.Provide correct guidance for parents to improve breastfeeding behavior,national breastfeeding rate reached more than 80%of the target,such as the implementation of policy for the baby friendly hospital and provide feasible suggestions for effective implementation.At the same time,it also provides suggestions for the formulation of marketing decision for the formula milk market.In this paper,by using the self-made questionnaire to collect children,parents,and family basic information,at the same time by tracking research,we collect the infant breast-feeding,breast-feeding to 4 months,6 months of exclusive breastfeeding,breastfeeding behavior and changes a duration to 12 months,breastfeeding duration to 18 months to observe breastfeeding.Using statistical methods to explore the influencing factors of breast feeding behavior and the influence,to provide suggestions to improve the scientific of the last bit of breastfeeding,and usage analysis formula associated with breastfeeding for understanding,use to evaluate the rural market as the reference formula.The results show that:(1)most of the rural infants are breastfeeding behavior;(2)the first child will have most breastfeeding,breastfeeding duration:(3)Caesarean birth breastfeeding duration;(4)the mother personally with the infant breastfeeding duration;(5)mother the grade is small and long duration of breastfeeding;(6)mothers with high levels of education,breastfeeding duration is short,using formula(7)father with high education level and long duration of breastfeeding;(8)the family income of 30 thousand yuan or more families will have breast feeding behavior,but the duration is short,and also more inclined to add early formula;(9)the majority of rural infants using 900ml,milk prices in the domestic brands of formula 100-200;(10)high levels of education,high income countries tend to use the answer Milk formula:Put forward the corresponding suggestions according to the above results:(1)pay attention to the first child tending breastfeeding;(2)advocate natural childbirth(3)improve the mother’s education level;(4)improve the scientific breastfeeding knowledge popularization and training;(5)the baby friendly hospital and medical staff popularization;(6)public facilities of the child increase investment;(7)improve the rural household income and access to information in many ways;(8)to prohibit market vendors selling 0-6 month old infant formula milk,and strictly prohibited this product advertising and other promotional activities. |